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Bush Advocate, Volume XXI, Issue 145, 18 December 1908, Page 5

The children's bazaar opens at the. Cosmopolitan. No. 1 sample rooms tomorrow afternoon at 3 o'clock. ! A church parade will be' held at Sti John's Church on Sunday morning next. '■'-. The Misses Jensen' opened the tux tea-rooms in the Cosmopolitan buildaft^Vnoon," and wete' largely patronised by their many friends. To-day the Eey. B. Robertshawe received the pleasing information that his eldest son, Mr Ralph Robertshawe, of Napier, had been successful 'in passing the first half of the solicitor's legal examination. , Messrs "Williams and" Kettle, Ltd., held a sale of the lessee's, interest in 202 acres 2 roods of land, sections 16 and 18, block' 6o, Ruataniwha survey district, at Andrew's Hotel sample rooms this afternoon at 3.30. There were only four" persons present. The • land was bought- in by the mortgagor at £4 -per acre. Messrs., Rose- and Dobson, J.'sP., sat on the Bench this morning to deal with a charge of illegally taking trout, brought byiJie ranger, against a man named J. Hawkins. Mr Blakiston appeared for the prosecution, and Mr Lloyd for the defendant. The alleged offence took place at Mangatoro, and after hearing the evidence accused 1 was fined £4,., with costs, £2 2s 6d. , ' Extravagant advertising is a waste, but judicious advertising is both an art and a source of profit. Customers are not easily deceived. They know that if the dealer has a good article he will persistently tell the people he has it, whereas a man who has a poor article is never persistent in advertising it. It is the man that keeps hammering away that, makes an impression and reaches results. Spasmodio advertising does not impress people tEat you have a goods, thing and know it. A space in a paper filled day after day is, in the experience of successful advertiser^ and business men, the best of all knoWn moans for reaching prospective buy_exs. No business in this land was ever built up by programmes, city directories, maps and the like. Such things niay be an aid, but they never are the foundation of a business. They do not really reach many people, and those that do Tead them generally treat them contemptuously. Says a recent successful bicycle advertiser : "One inch in a good paper will do more to keep yourself and your bicycle before the public than many advertisements of the hand-bill nature."