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************* * Jr * jWmL What are they wearing in the three fashion J|Hgi centres ?-M & C's tell the story in special * Spring window displays. In Paris, clothes are s °berer than under the occupation, • when fashion went frilly to taunt the Huns. * Apparel is unrationed, steeply priced, and still has bulky lines—perhaps for warmth. In London, wardrobes are crippled by privations. Designers' hands are tied. Yet in spite of rationing and "austerity" styles, British women have proved how well they can * " make-do." In New York, order L-85 limits jn length of jacket and sweep of skirt. It is no * serious problem; women love the narrow fjpp] silhouette. Shoes alone are rationed. As in W the other great cities, American. fashion \| I reflects a mood impatient with fuss. _r A *• This Spring, new M cC- C fashions arc also far jj. from frivolous. Our buyers have travelled the I Dominion. Imports are at the limit of our MTWYT®]/; licenses. Merchandise assembled is up-to-the- ' -"JKA *■ minute, but as always over the past 79 years, ■ 1 quality is the keynote. * MILNE & CHOYCE - " r * Ltd. * * , * *************

fweorgc Jgi|^ %ftwct s y ■ lijf 2/11 for a neater Bgr hair-do The answer to a maiden's wish . . . large triangular snoods to keep her gleaming curls in place. Tie them any way to suit your hair-do and use them for both day and evening wear. In mid-brown shade and made of strong rayon net. Coupon free. 2/11 Centre Aisle—Ground Floor. GEORGE COURT'S FOR QUALITY GOODS AT LOWER PRICES

flili B^mPL ' x^!imun "T~n|\^v v / I^' KSK i IliaijreTDrm *' 4 »m FOUNDATIONS • Fayreform foundations are made and fitted to simple measurements — Bust, Waist, Hips' and Body length. Shane DO YOU KNOW OLD ENGLISH ? variations in figures of the same basic •If not, we may explain that measurements are ingeniously taken Fayre is the old English way care of by Balanced Curve designinq— ' feminine" love Tines" 5 The'name * he s y stem us ® d and proved by leading Fayreform is therefore pro- American corset designers. For post-war nouneed FAIRFORM. corsetry of perfect fit look to Fayreform If you have an Idle Camera, Photo Apparatus, or Binoculars let Kodak make an offer. We buy — • CAMERAS (All makes) • PROJECTORS • MINIATURE CAMERAS (Precision type) • CINE-KODAKS • METAL TRIPODS •, • PHOTO ACCESSORIES • BINOCULARS Kodak pay highest CASH prices. ICon aif new i ■##%!% ZEALAND LTD « W Lmmbton Quay, WaMbita* Ml Colombo Straat. Chrl,t«*u«fc. _____ l« Quean StrMt, Auckland. 141 d.:_ - el v - nrl " c, " ,re *- —— —— 162 Prlncas Straat. Dunadln. SM

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https://paperspast.natlib.govt.nz/newspapers/AS19450804.2.95.1

Bibliographic details

Auckland Star, Volume LXXVI, Issue 183, 4 August 1945, Page 8

Word Count
408

Page 8 Advertisements Column 1 Auckland Star, Volume LXXVI, Issue 183, 4 August 1945, Page 8

Page 8 Advertisements Column 1 Auckland Star, Volume LXXVI, Issue 183, 4 August 1945, Page 8