"LEND TO THE LADIES DAY" THIS FRIDAY

Auckland Star, Volume LXXV, Issue 229, 27 September 1944, Page 6

"LEND TO THE LADIES DAY" THIS FRIDAY

On Friday next, September 29, the combined women's organisations of Auckland will stage "Lend to the Ladies Day," which is one of the final great Victory Loan appeals to be run in Auckland. It takes the form of a street appeal and will be under the direction of the Mayoress, Mrs. J. A. C. Allum. There will be 29 stalls in the city, and you can buy -Victory Loan bonds in any quantity in £1, £10 and £100 denominations. This Victory Loan is lagging simply because we New Zealanders haven't displayed the backbone of our fighting forces. We seem unable to "see things through to a victorious finish. A "half-pie" job is what we are heading for right now. We are afraid —afraid to invest our money and get a. good return from it—we ought to be ashamed to admit it, but there's the truth. We could, if we liked, make "Lend to. the Ladies Day" a record-breaking day in Auckland's great Victory Loan appeal. Are the citizens of Auckland going to do this, or will those who are dodging their, obligations prefer to write to a New Zealand prisoner of war, or a sick or wounded fighting man in one of our hospitals; overseas, and say that in the great Victory Loan , appeal many thousands of New Zealanders were afraid to measure up? Is that to be the answer, or can we write in pride and say, "The Victory Loan was a great success—it was over-sub-scribed"? It is up to everybody to invest to the limit in the Victory Loan. Don't leave' it to the few. By investing in the Victory Loan and getting a fair interest return you can "eat your cake and have it, too." Make "Lend to the Ladies Day" on Friday a record-breaking success. The ladies are out to do their part. It's up to -every Auckland citizen to support them.—Advt.