Page 17 Advertisements Column 1

Auckland Star, Volume LXX, Issue 257, 31 October 1939, Page 17 (Supplement)

64 YEARS YOUNC (7875-7939 J • . . but age isn't anything to crow about —barring accidents it's an inevitable process — but from your point of view, the fact that we have behind us a record of sixtyfour years' unbroken expansion and progress, is proof that you can be assured of satisfaction in your dealings with us. Our business is built on the firm foundation of co-operation with and service to our customers, and we are determined to continue the policy that has for so long created our most valuable asset: GOODWILL. Truly, THE BEST IS YET TO COME! ...but in Radios, the BEST IS HERE TO-DAY — the ph °ne 32-700 An Important Auckland Industry ££? £ e Established 70 Years A qol *-t •• —-- <~ Devonshire, England, and shortly freezing chambers provided after leased Ruthes Island, in —— -——^————————^^——^——^^———^-^^—— jj ye Auckland Freezing Comthe Waiheke passage. This island pany, now known as the Farmers' is now better known as Pakatoa. the business, and sold their of Albert and Customs Street, Fnjezhur Comnanv ™«™1 «« Here a beginning was made in catches at Rakino Island. As opposite the Customs House, w* j. . pavea "" the commercial side of the catch- many as twenty boats were then which site is now known as y setter conditions in the ing and smoking of fish. Mr. in operation, the fish being Customs Buildings. It was here business. Competition started Sanford used to sail to Auckland smoked and cured for the Auck- that the business went ahead in and became very keen, and quite and tie up to the old Queen land public. Although a few leaps and bounds, and as many a nmnber of wholesale and retail Street wharf m his big yacht, to shops were in operation, most of as forty tons of fish were «\~ 1 wn °! esale *"* retafl sell what was then known, as a the fish was sold at the Auck- handled in a week, some of • marts were m °P &r&tl on. "shilling parcel of smoked fish." land wharf. Even in those days which was sent to the country The Customs Street hnsine** After a few years Mr. Sanford a considerable quantity was sun- districts. No , ice was used in J -*, business transferred his operations to the dried and shipped to China. At those days, and the staff often *?*" ra P ldl y ™ tb tne expansion famous Rakino Island, in the this period Rakino Island was a worked 24 hours a day without of An c w and, an d the firm bought Hauraki Gulf, where Mr. Gilbert hive of industry, and the spare sleep, bunks being provided in another site in Albert Street, feanf ord lives to-day. It was at time was spent in games, includ- the mart, so the hands could and west of Goldie's mffl and a this stage that fishing started on' ing football and rowing. snatch a sleep between the fT iT *,L t I a much larger scale. Many fisher- Some years afterwards the arrival of the fishing boats. It total of forty hands were em " men, with small sailing boats, business was transferred to was hard going, but looking back Ployed. At this period the export using hook and line, entered into Auckland at a site on the corner they werfe happy days. of frozen fish commenced and jgSg:;, — very large quantities were sent Ij&m&i i : : to Australia. Later the trawling I was started and a fleet of traw- ■: I ■ :; « ' . lers were brought out from the Ir£<?v ' : ""\. ■ ■■•:■■:'■ ■ .■■■■. ■■ .: .■ ■ : :.■;■■■:'::■::;■■■ ■■■■■-.. ' .■■ ■ ■■.■";■ m---. Old Country. This was pracIpis ■ *l ". ' - tically the end of the "hook and lilt I Bif ' s ; line" method of catching. More , I ■ trawlers were required and this I 1 * > / " nieant more capital, so it was I k '■■■~■■■ i P ;l "" / ' "--I- decided to form the present com- : %~. I I v * — pany known as Sanford Limited, 'S*± __ PffiiTi'lMTi" fl ■■ : ' -•' **" aD( * the P resent premises in 3| IJ Iflfl Httß I were purchased. A modern factory, with up -to - date cool Hj storage, was erected in 1924, and H by using these more modern a nAiim > «.i..8. u ■ - - n Australasia, and extends SS 2^^ wkbc^x i w&^"»n«acrs zzsstsssrsi tothenorthwestcoastofAusdurlno wmr. period guarantee the community M f«ty by mine-.w-oping and aiui-*ubmM-lm» operation*. * M tralia. EXECUTIVE OFFICERS OF SANFORD LTD., AND A PORTION OP THEIR DAY STAFF IN FRONT OF THEIR MODERN WORKS SANFORD LTD. - Auckland FISH MERCHANTS, COOL STORAGE PROPRIETORS, ICE & FERTILISER MANUFACTURERS