Page 9 Advertisements Column 1

Auckland Star, Volume LXIX, Issue 226, 24 September 1938, Page 9 (Supplement)

You g&t so much more from to-day's Radio!

another triumph MIPI DIOLA uuins sweeping victory in big *W m TO RADIO COnTEST The BROADCAST LADDER | . V»f < i 'vl- —Awarded to Mr. D. Mc- . N „xi #1 'yffy- •' 'WWHII r~ "■? Intyre, who secured th? / t greateit number of verified W., ifewCTwy.'.- —, cards from Overseas Sta?"v | |<f :: Conclusive Evidence of J^T"^ i.| RAD I OLA'S Superiority x* JHiw^ ii R a X *l*J" RAD!OLA sweep, the pooll !„ a Huge CUP -""'""To? i| from t o h J\ -t; o( n he i^v ckla B ' an< ' h *< "• p'p"'« D^ y Br " dc " t Band - LTEafO 5 tr^k 1 "' Mclntyre, of Auckland, proved beyond WLr bility of RAE>K>LA. Per * nCe dependa * In this H 'B Radio Competition. Mr. Mclntyre, using a J'fL 6-Valve RADIOLA Set, achieved outstanding results, JL securing a complete and decisive victory against all- 4£lh| As result of bis splendid achievements, Mr Mclntyre 'A,^n W proud possessor of the coveted PRESIDENT'S * miniature of the CUP, awarded for the highest number of points aecured araved*" wit h P 't'hl The HUDSON .n Broadcast Bands during the period December, 1937, r winner's nim*. ' ?«"* ~ to June 1938, and also the HUDSON CUP, presented Jumbar of aoarsfor the highest aggregate points for the same period. °" te Points durIn addition, Mr. Mclntyre also secured the BROADCAST ' nfl th * p#riodLADDER, which is donated for the highest number of verified cards from Overseas Stations logged during the six months' period. An engraved mlnlature of The Hudson Every RADIOLA Model Mr. D. Mclntyre. I a class leader — ——~ At a recent interview, Mr. Mclntyre said:—"There is no s©© QflCfl HOOT tllG VI6W compariaon—from every standpoint RADIOLA wins." M A ■A ■ a « You, too, will find the 1938 RADIOLA Receivers are KADIvLA) indeed a revelation in lifelike repi eduction, sweetness aa e m jg of tone and streamlined beauty of design. ir I"IC©S I i*OIH 13flllSj RADIOLA DISTRICT REPRESENTATIVES: FARMERS* TRADINQ COMPANY LTD., Auckland, Dargaville, Whartgarei, Taumarunul (D. Metros*), Rotorua, Opotlkl. Has ties Ltd., Cambridge; Bnelgar Radios, Kohu Kohu; 0. Hunt Ltd., Huapal; Bert Robson, Morrinsvllls; W. Baiter, Ngatea; North Shore Radios, Dsvonport; N. MoColl, Otorohanga; Spear's Garage, PuUruru; Butler's Byko, Rotorua: Pulham * Begble, Te Kauwhata; Electric Service * Hardware Co., Te Awamutu; F. S. MacClure, Ohura; Munro Motors, Tauranga and Te Puke: J. H. Keith, "Commercial Radioa," Paeroa; J. H. Battson, Thames: T. Qregson, Ruswal; McKay Eleetrloal, Dargaville; J. Seller, Wellaford; R. * M. Niool, Te Aroha; C. Vicary, Te Anga; A. W. SherrifT, Takapuna; H. D. Cronin, Papakura; Edwards « Son, Raglan; E. A. Jonaeson, Te Kuiti; Rodney Motors, Warkworth; Alt. J. Moors, Whakatans; H. Richardaon, Waiuku and Pukekohe. N.Z. Distributors: NATIONAL ELECTRICAL St ENGINEERING CO. LTD., Customs Street East, Auckland. Also Hood Street, Hamilton.

A MODERN NECESSITY GREAT GROWTH OF RADIO WORLD AT YOUR FIRESIDE Radio is now an accepted fact in the modern world and its range is bounded only by the class of set purchased. The allwave or world-wave set has opened the door to familiarity with international affairs, and events are now occurring on the European stage that emphasise as never before the great value of long-range radio in New Zealand. The listener is kept informed of tne swiftly-moving and often dramatic events that are taking place. To suggest that people should, where possible, change from the old type of set to a world-embracing radio is really to recommend what has become an essential to the listener who desires to keep abreast of modern thought, entertainment and evetts. Short-wave reception has been marvellously improved, and in a country as remote as New Zealand from the world centres it would seem an absolute necessity. The essential factor in world-wave radio is that it widens the opportunity for the listener of hearing what he desires to hear. He can tap the resources, wherever they exist, of country after country. He can hear the best form of music in the best form in which it can be heard. In the life of the present Government, people have become accustomed to Parliamentary debates and procedure through the medium of the radio. Radio is to play an even greater part in the election campaign that is now in full swing. But politics is not the sole interest of the listener, and if he seek variety, when all the main stations are linked on the political chain he will need a modern set to pick up the smaller-powered stations in the South or stations overseas. The advance in radio technique both in transmission and reception in the past two years is such that users of the older types of radios can scarcely be expected to appreciate the great advantages of the modern world set. One of the advances has been the result of increasing attention paid by skilled technicians and inventors to tonal fidelity. This applies both in transmission and reception. Indeed, one of the recent developments in America is the erection of high fidelity transmission stations. It is obvious that this opportunity is creating new standards of appreciation and a lifting of tastes in entertainment that is hardly possible among the section of the community which has not sought the opportunity to make contact with the source of such inspiration. In fact, radio is accepted so much as a normal amenity in the life of the community that there is a tendency to lose sight of its extraordinary development. There are those, of course, who are content to restrict their radio activities to the range of the main New Zealand stations, and there are numerous satisfactory models from which a selection can be made. Another interesting development has been a reawakening of the interest in the radio-gramophone dualpurpose set. For some time the popularity of this type of machine was inclined to languish but they are once more in favour. There have, of course, been technical improvements to account for this. JV J 0 p,ay n< r W records ky wa y of variety represents great delight and pleasure as a change from the over-the-air programmes. Probably few persons really appreciate to the fullest extent the part radio dealers have played in the development of radio and its services within the Dominion. They are now representatives of a big industry which already has traditions. . Th® New Zealand Radio Traders' Federation and its provincial associations are sensible of those traditions and are jealously concerned in maintaining a standard throughout the industry. The aim is to establish the best type of service possible and to assure that the public gets a standard article handled y traders who are experts and who can ensure honest and competent service. Radio means that life becomes fuller, more Interesting and more enjoyable. -

STAN N AGE LAST WEEK OF SALE! Next Tuesday is your last opportunity to purchase an over-seas-built STANNAGE WIDE-RANGE RADIO at less than landed cost. All stocks must be cleared immediately to make way for local manufacture. A few demonstration models are offered as low as £9/17/6. EXCLUSIVE STANNAGE FEATURES: * VARIABLE SELECTIVITY * 20-INCH EDGE-LIT DIAL * FEATHER-WEIGHT HIGH-SPEED TUNING CONTROL v EXTRA TUNING RANGE *EXTRA VOLUME *HEAVY AUTOMATIC VOLUME CONTROL •VACUUM TRIMMER CONDENSERS *ROCKSTEADY OSCILLATOR *FERRO COILS Call in and inspect... You will not be pressed to buy. STANNAGE RADIO UNITED FOURTH FLOOR, DILWORTH BUILDINGS. CUSTOMS STREET, AUCKLAND. Telephone 40-558, NOT OPEN FRIDAY NIGHTS.

j .. T ~ V »o«t beautiful vciicl ever launched. ' f ra jf \ e^ ,uipn ] ient —"* in,t ®i- ' ' SO P Uei rmanCe neverq been j YOU G^ T " M | UC " s r | ■ GREATEST VESSEL AFLOAT EMPLOYS THE WORLDS FINEST RADIO! the most perfect ever carried by any " rtT Teß °j rCCS ' Over 1000 telephones serve the ship ... telegraph mot J l radio installations of e equipment can handle 30 telegrams a minute . . radio wo "d, produce the quality of telephone links any part of the world to any of 500 and the purity of tone cabins, permitting 5 conversations simultaneously and *• dist,n g uis hes every S.T.C. which"' lifeboats have radio telephone equipment receiver > whatever its price. Call or Phone for a j J. R. HAYDON, High Street. T" ilb mm uu *t— 1 RADIO I I -J LEADERS LIMITED, 63 Karangahape Road. »m —( wSu£S!.l MWIW J

Otahuhu Residents - - - CALL AND INSPECT THE NEW 1939 Hta GUIBRANSEN S %?"™J l^E^U Agofn a year ahead! New Models porote revolutionary Automatic Button Tuning, Ea * r Vision Dial, Stabilised Circuits. Continuous ShortWave Reception. Improved Electro Dynamic Speaker. Diode A.V.C. Cathode Ray Tuning, High Fidelity Tone Expander, Trade-in Your Old Set Allowances. »HH»whmhhhwhh» 9-VALVE CONSOLE: £43/10/OTHERS from £10/10/Bill | ■■ ■ Jf Ca»h or Easy Terms! MM I E I# Cell To-morrow— _ 4 _ ,- OrTMM l«#M for RADIO SERVICE Froo Homo Trial I COMPANY Gaiety Buildings — — Otahuhu