TREND IN U.S.

Auckland Star, Volume LXIX, Issue 126, 31 May 1938, Page 16

TREND IN U.S.

BRIGHT COLOURS. tr FOR YOUNG BUYERS. YELLOW REAPPEARING. (By EDWARD W. MORRISON.) Most of the manufacturers are disposed to await a definite upturn in sales before they launch restyled cars. Fall sales, in contrast to the activity of last autumn, are expected to be good. All of the automobile companies are showing a disposition to make a bid with brighter-hued automobiles, however. This trend is expected to continue throughout the spring and summer.

For the first time in almost a decade yellow is making its appearance again. This colour had its vogue in the late 'twenties on sport roadsters and convertible models. Its appearance once more on the highways suggests that the automobile companies again are making an appeal for sales to the younger element of the country.

Tans are not without their support. Although not a popular eo'our with many buyers except women, tan has never lost its acceptability in the Far West. Greys for this year have been lightened somewhat, giving sharper contrast to the blacks, which do not lose their caste from year to year. Grey has its greatest uility as a neutral colour, showing little dirt and bearing the effects of weather as well, if not better, than most other hues.

One company is returning to red. Once —in the «arly days—one of the established colours for an automobile, red has never been restored to its royal position.

However, so long a& automobile manufacturers put a premium on colours outside the realm of conventional shades, the brighter hues still must remain ephemeral.—(N.A.N. A.)