LIGHT SHADES.

Auckland Star, Volume LXVIII, Issue 158, 6 July 1937, Page 16

LIGHT SHADES.

COLOUR FOR CARS.

REFLECTIVITY VALUE,

I That the importance of car colour as a safety factor at night ie appreciated by leaders of the industry in Australia, is shown by the fact that approximately 60 per cent of the wide range of care marketed in the Commonwealth this year by General Motors, are finished in light shades, which have a high reflectivity value. In addition, a large percentage ie finished in the medium colour range." The "light" category range from ivory to light green, and the "medium" from medium greens to medium blues, both having a high percentage of opaque light pigment in their composition, which gives them a good reflective value when artificial light shines on them. This gradual transition is being made by that company and other ear manufacturers in this country, because they felt that the public wanted cars of light shade, not only on account of their hi"h safety factor, but because of their pleasing effect at first sight. Of course, there will always be a section of the motoring public who, for special reasons, require a car finished in a dark colour, but judging by the high percentage of light coloured new cars seen on the roads, the light-hued vehicle is increasing rapidly m popularity. Should the vogue grow into a permanency, the result should be a diminution m night traffic accidents.