THE CULT OF BEAUTY

Auckland Star, Volume LXVIII, Issue 126, 29 May 1937, Page 3 (Supplement)

THE CULT OF BEAUTY

Loveliness Comes From Within.

(By A SPECIALIST.)

WOMEN", in their constant endeavour ; to secure personal beauty, often make a fundamental mistake which grievously defeats their efforts. Tliev fail to realise that beauty comes from ' within. It is beautiful thoughts and beautiful feelings that will give beauty to the face, and it is the perfect performance and perfect correlation of the functions of the body which give beauty to the frame. Not all the face creams in the world can vie with a poem appreciated to lend beauty to expression, nor all the contrivances of the beauty parlour match a morning's exercise in the open air, to give clearness to the skin or lightness! to ths carriage. j Besides expression, what, we may ask,; are the most important elements in female beauty? A clear complexion and a graceful figure surely ranks high,' if not highest of all. j Nature does not endow all women i alike with the§e lovely attributes, but ; every woman of average health and build can do much to acquire them. And the things that she should do are often ■ the very things she neglects while she spends time and trouble over more expensive and less effective measures. Take Care of the Face. Take care of the skin, for example. Elaborate creams and expensive salts are rarely necessary. Most bath salts, indeed, are to be used sparingly, for they are made with soda, which has a drying, ageing, cracking effect on the skin. It is natural to desire a pleasant perfume in the bath, but it is better to get j this with liquid eau-de-eologne than! with crystals. A glass of water on j rising, accompanied, for those who need t it, by a dose of salts, and then five minutes' "physical exercise," followed by ten minutes rest on the back in bed, make a sound beginning of the dar for the woman who intends to keep" slim and active. During the day let her spend at least an hour walking in the open air, and let her drink as much water as she can between meals. A Mistake. There are many mistaken notions prevalent. Many people think, for example, that drinking much water makes people fat. This is an entirely mistaken notion. Almost the only bearing that water has on the matter is that, if you drink it with your meals, it enables you to eat more, and to that extent help's to fatten you. Consequently the frequent and correct advice is to drink water by itself, and not at meal times. People are surprised by the fact that tall, thin people are often huge eaters, and they therefore arjrue tlyit much eating cannot be responsible for making people fat. They do rot understand that the tall, thin person needs more food than the short, fat one, and therefore can eat more without getting fat. This is because, from his much greater surface extent, the tall person gets rid of much more lieat than the short, fat person.

CULTIVATE A CHEERFUL EXPRESSION.

! The fat ;.erson needs comparatively little food to support his body heat, and he can bear starvation, or partial starvation. better than the lean person, , because of the body's capacity to feed on its own deposit of fat. Many drastic systems have been devised and practised for fat reduction. Many of them are harmful. What my readers require is & system of living by which they can reduce unwanted fats j without interfering seriously with their ■ ordinary mode of life. Reduction must be scientifically managed, but it is the first essential in any sensible system of weight reduction. j Baths and massage may help, and j exercise certainly does, but the reduction ' of the amount of food consumed is the one thing of prime importance- When it comes to laying down definite diet rules lit must be remembered that no two I people are exactly alike. One man i easily puts on weight on a diet which ! only just surfices to keep up the body I weight of another, apparently similar individual, and one person may Snd liU I energy much depreciated by a reduction in diet, which will not interfere at all ■ with the activities of another man of parallel physical build. Beauty Hints. The eyebrow pencil is a useful gift. Let it draw always the picture of health. The lipstick is a magic wand, let it always conjure up vigour and robustness. The careless good looks we read so much about are only achieved by dint of the most studious care. Art has to | conceal art, and subtlety is the keynote | of an attractive appearance. i The life of a woman's beauty is I determined, not by luck nor by the amount of money she can spend on its preservation, but largely by her own character. Remember that the warmth or otherwise of your feet determines the tint of your complexion and the success of your appearance. The golden rules of beauty are to make up with discretion, to have all beauty preparations of the same make and perfume, and last, but not least, to resist the temptation to make up in public. Men hate it, and although they love to see peach-like complexions, they do not, however, love to see them put on. If you have wrinkles of bitterness etched round your mouth, ask yourself what right you have to be bitter. Has life treated you as well as it should? 1 But, then, how have you treated life? L We get from life very much what we put into it. Sneers and grumbles bring 1 us friendlessness and loneliness, laughter 1 and courage bring us friends and r achievements. Last of all, cheerfulness b brings beauty to the face, while self- • pity and cynicism take away all its , beauty. ® Walking enables its followers to obtain t and retain health. In addition it brings about a considerable saving of time, r money and temper. 1 Walking should not be undertaken on t a full stomach. A reasonable time should elapse between the meal and the walk-