Page 12 Advertisements Column 2

Auckland Star, Volume LXVI, Issue 130, 4 June 1935, Page 12

Not Safe to Use "alkaline ,. Soap for Hair Wash You can bring- out the dormant beauty of your hair to Its very best advantage, without risking it to any soap or readymixed shampoos which mny contain Tree "alkali," a harsh chemical that dries the scalp, burns the hah , , and mukes It brittle. rteally the most eleg-ant and sare thhifr to use Is Collnated Cocoanut Oil (a positively neutral, pure, saponified, nut quite greaseless liquid), which is not at all expensive — but is Tar, far better than "alkaline" soaps or other scalp-Injurious things. • Every chemist supplies this, and a few ounces lasts you and mothers, sisters and brothers, for months. Just wet the hair with water and rub It through — thoroughly. One or two teaspoonsfulls Is plenty to create a big: quantity of rich, heavy, creamy lather. It cleanse 3 delightfully, and rinses out easily. The hair dries quickly and easily, and comes out brilliant, soft, Duffy, wavy, and fresh as a daisy, looking much thicker than- It actually is. Best of all, Collnated Cocoanut Oil leaves, the hair as easy to dress again as though you hadn't washed it at all. And yet it loosens ana carries off every bit or excess oillncss, dust, dirt, or dandruff scurf. Copyright.