CULT OF BEAUTY.

Auckland Star, Volume LXIV, Issue 189, 12 August 1933, Page 3 (Supplement)

CULT OF BEAUTY.

GROWING OLD

STUDY OF THE ART,

(By A BEAUTY SPECIALIST.)

One wonders how it is that some women keep their youth so much longer than others, or than those of any other period? One wonders if it is not because they know so much better than their mothers how to look at themselves in the glass. "To see ourselves as others see us " What an art! There are those women who reach fifty, even sixty years of age, tranquilly, without worry or discomfort, without anguish. These are the ones whom we should seek to imitate, in view of the fact that the human race can be educated, and is thus capable of learning everything, especially the art of growing old.

There are many methods that aid in preserving beauty. I heard the other day of a woman who utilises lier spare moments by standing on her head; and does it at any hour of the day or night! This exercise, according to her, prevents tho acquisition of too much flesh —an admirable exercise! Another woman,

who looks miraculously young, and admits to lifty, plays with a large leather ball twice a week after her fencing. Lying down, sitting, or standing, the suppleness of her body makes it possible for her to play with this enormous ball, as a cat plays* with a mouse. Still another woman employs a Swedish instructor, who gives her such violent and unmerciful cxcrciscs each morning that she is left like one dead. And these are only a few of the methods employed by various persons anxious to retain the slender and supple movements composing that captivating person, the modern woman. Another Problem. Another beauty problem for each individual to solve is the face, and the care of it. A certain texture of skin could never absorb a product, which, for another, works miracles. Some powders or lotions are quite likely to harm the complexion of one, while they benefit another, and for this reason ono should study carefully one's individual needs. There is a woman I know who proclaims cold water as murderous for the complexion, yet it is the ice compresses she applies after her bath that is largely responsible for her radiant beauty. What does this signify? Simply that there is only one course to pursue, i.e., seek for yourself just what suits your own skin, and stick to the method you find the most beneficial for it. There are nourishing creams which, spread on the face in the evening, make it possible to face serenely and without make-up of any kind a scrutiny in the pitiless light of day. Such night preparations have thendrawbacks. For days of radiant beauty never atone for the disadvantage of being seen at night with a creamy, sticky face. Horror of horrors! It is better far to cream your face well, rub off every particle after, and then your husband won't feel positively disenchanted at the sight of you. The Will to be Lovely. A fact that cannot be repeated too often is that one should relax completely in seclusion at least once a day, reclining in a quiet corner, in order to rest and recover one's freshness. On no account should one yield to melancholy thoughts. Be optimistic, banish all sad or malicious ideas —for, be it known, that to wish evil to one's neighbours gives one a frightful expression. There. According to many psychologists it is a simple matter to attain miracles of loveliness by exercising the will. Since it is sufficient, according to them, that an ugly woman desire beauty, or the admiration that beauty commands, if she desires it with special fervour on a night when she wishes her entrance to be a dazzling one, what may not she accomplish? Now, everybody knows that we should wash our teeth after each meal. You may perfume your breath by soaking a lump of sugar in a perfume and eating it slowly while dressing. This is a real necessity for the woman who smokes, because it banishes the odour of tobacco.