SALESMANSHIP.

Auckland Star, Volume LXIV, Issue 181, 3 August 1933, Page 11

SALESMANSHIP.

Some unorthodox advice on salesmanship was given by Sir William Crawford at the annual meeting in London of gas salesmen, organised by the British Commercial Gas Association. Some of his "tips" were: The salesman's job to-day is not to sell but to interest. Always take the customer's point of view. The inferiority complex —the reverse of cocksiireness—is the greatest asset to a salesman. People like modesty. Never write business letters; people would much rather be talked to. Never ask anybody to pay anything. Never talk about price unless you liavo to. In fact, never sell anything at all. Never talk about your* self, or your headache, or your wife and children to a customer. Sir William said that now was the time to start a cam--1 paign for home cookery. He had been . Into nearly every restaurant in the i world,. and would rather have Sunday i dinner at home than feed in any of them.