SETTING THE FASHION.

Auckland Star, Volume LXIII, Issue 240, 10 October 1932, Page 5

SETTING THE FASHION.

PRINCE OF- WALES LEADS. BUSINESS IMPROVING. Mr. Hugh Wright, junior, who has been gaining business experience in England and the United States for the last year and eight months, returned by the Monterey this morning. He said it was an education to see how the young men dressed in the West End. Their idol was the Prince of Wales. He was "it," and the young men took their cue from him all the time. "The Prince introduced the straw boater," he said, "and it has had a marvellous run." Mr. Wright said one important store had a straw hat made large enough to fill the whole of- a show window, and a rival firm, not to be outdone, made a display of a miniature straw hat. "Business had taken a decided turn for the better before I left London," said Mr. Wright. "The sales in some of the more important houses were showing weekly increases of from 1 to 3 per cent. That was a sure indication of the.turn of the tide. The people are certainly becoming more optimistic and this is reflected in practically every phase of life." Mr. Wright said that optimism was also making itself felt in the United States.