ESSENTIAL FACTOR.
IN SELLING GOODS,
"There must be something wrong with advertising," declared Mr. Edward Tillett, of the "Yorkshire Post," in a speech in which he hinted that the advertisers themselves might with advantage "clear the cobwebs out of the corner of their own house in place of just-putting a coat of paint on the outside. There will continue to be something wrong while the public continues to fall for gifts in exchange for coupons; while people can still think, 'ItVonly an advertisement';, and while advertising is treated as if it were a luxurious adjunct to marketing, instead of an essential fa.ctor in selling goods at the lowest possible selling cost."
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Bibliographic details
Auckland Star, Volume LXIII, Issue 219, 15 September 1932, Page 11
Word Count
111ESSENTIAL FACTOR. Auckland Star, Volume LXIII, Issue 219, 15 September 1932, Page 11
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Acknowledgements
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