CUTTING OF PRICES.

Auckland Star, Volume LXIII, Issue 28, 3 February 1932, Page 16

CUTTING OF PRICES.

NEW METHODS OF DISTRIBUTION. (By Telegraph.—Press Association.) WELLINGTON, Tuesday. Speaking at the meeting of the New Zealand Master Grocers' Federation today, the Hon. J. G. Cobbe said it was certainly true that during the past two or three years, largely as a result of adverse trading conditions, an increasing number of retailers and wholesalers in various trades had made a feature of cutting prices for some of the lines tliey sold. An improvement in trading conditions would probably bring some relief to members of the federation, who had been seriously affected by the pricecutting tactics of their competitors. He stated that all price competition was not price-cutting. New methods of distribution had arisen and were still being evolved. The process of rationalisation of industry had brought with it fresh methods of distribution as well as of production. Members of the federation had it in llieir power to push the sale of New Zealand products, and he hoped they would co-operate with manufacturers by induci "g the purchasing public to exercise a 'Unite preference in favour of the •s-.)iiilly-mad£ article.