Page 12 Advertisements Column 1

Auckland Star, Volume LXII, Issue 118, 21 May 1931, Page 12

Through Saltwater, Heat, Light, Wind—three times every minute IN FLACKSON'S main display window— drastic changes in condition. An electric right before your eyes—a length of the radiator, an electric fan, and a powerful Navy Serge as used in Flackson's electric searchlight are so arranged as to £5/5/- Made-to-measure Suits will be sub- play on the serge simultaneously. With jected to greater abuse in one short week every revolution of the wheel the serge is than any serge would get in two or three first submerged in genuine sea water — normal lifetimes as a suit. soaked through—then it passes through the Above you see the big revolving wheel. burning rays of a powerful electric radiator It is geared to an electric motor, and will ne f a . fan * end . s a P";™* wind revolve approximately three times per nght through the material, next the binding minute. Right round the eighteen-inch rim ray of a spotlight is focused on the serge, of this wheel.a piece of the guaranteed Once round and that piece of serge ,s Navy Serge as used in Flacksons £5/5/- «>*?*' heated, pierced by wmd, dazzled Made-to-measure Suits is fixed. llght ' At the base of. this wheel, a bath of Salt Th * ee times T? ° f ""^ Water is placed. TRe water is genuine sea ™» *°*™* h the ordea ~ 80 , times eve^ water taken from the Auckland Harbour- J'* 0 tir ? es every , hours; f™ With each revolution of the wheel, every 000 times », a weeL ***** a week °J section of the serge is subjected to the most thi. treatment the serge will be removed ° t, * washed in fresh water, dried, pressed, and displayed in our window. ate \ Thk * s *^ e most searching test we could tWe"* ult8 «et- \ imagine to convince you of the quality of \ . Aie tft^ be \o& t?o uV 1 the serge used in our £5/5/- Made-to-V V The House 1 If s»i*sino-silisinp> Rnarl.

BEWARE of Imitations! THE thousands of New Zealand women who use Palmolive Soap do so because of its intrinsic goodness. We would warn you, therefore, to be sure you get genuine PalmoHve when you ask for it. Owing to the widespread popularity of Palmolive Soap, various imitations are being offered. Some of these soaps are branded with names which sound like Palmolive, or bear the words Palm and Olive Oils. Most of them are unwrapped. Genuine Palmolive Soap — the beauty treatment endorsed by 23,723 celebrated Beauty Salons — is never sold unwrapped. Every cake is contained in the well-known green crepe-paper wrapper, with a black band bearing the word Palmolive in gold. Beware of cheap imitations. Refuse unwrapped soap sold as Palmolive. Accept only Genuine PALMOLIVE SOAP