MENACE OF MARGARINE.

Auckland Star, Volume LXI, Issue 305, 26 December 1930, Page 9

MENACE OF MARGARINE.

ENDANGERS OUR TRADE

Latest news from Britain shows farmers the-seriousness-of the margarine menace to. .the. .dairy industry. Recently a campaign was launched by Messrs. Van Den Be'rghs, Ltd., on behalf of the Margarine Union, asking grocers throughout the British - Isles - to 'concentrate upon selling margarine. Grocers in certain districts were invited to-dinner, as guests of the Margarine Union. Thereafter speakers outlined the profits to be secured by concentrating upon pushing margarine. A comprehensive competition involving £3000 in cash prizes has been launched. Associated with this competition £1000 was given to grocers—for instance, the grocer who supplied the winner of the first prize would receive £500, and another £500 distributed among those supplying the second, third and fourth prize-winners. Definite effort was made by the speakers, on behalf of the Margarine Union, to convince grocers that they should indulge in definite concerted effort to switch customers from butter to margarine. This propaganda seems to have had a definite influence with many "members of the grocery trade. According to repout. in the "Grocers' Review," many speak*", in response, said that there was » P in butter, and they did not care if the. never sold any. Butter firms did not do an -thin" for 'the grocer. Some sneakers agreed that; they ought to co-operate with the margarine manufacturers ,n pushing margarine for si* months.