CULT OF BEAUTY.

Auckland Star, Volume LXI, Issue 217, 13 September 1930, Page 4 (Supplement)

CULT OF BEAUTY.

POWER OF CLEANLINESS

DAINTY TOILET ACCESSORIES

(By A BEAUTY SPECIALIST.)

Daintiness is a quality we naturally JXte with a beautiful woman. Truly there is no asset she can hup which is more appealing than fresh loveliness. Real beauty is restful, and refreshing, and bracing for tired spirits. 1 here is nothing which can so quickly revivify one who is tired and drooping as the company of another, whose very aliveness" arid freshness of spirit are bracing. Now if you really want to be an embodiment of this.desirable freshness of spirit, you must have all the outward physical semblances of and dainty loveliness. In fact I think, the outer indications come before the inner feeling becomes our own. You know yourself how. fairly impossible it is to feel full of life and "pep" if your collar and cuiis have lost their dainty freshness, and you know that you are not appearing at your best. If your coiffure" is not immaculate you cant teel perfectly at ease. You know you're not appearing at your prettiest, and your manner, therefore, isn't restful and charming.

On the Endlessness of Human Endeavour.

Now, doubtless, you pondered long on the endlessness of human endeavour. "Goodness gracious!" I can hear you eav, "it's an endless job." Of course it is," but the one way to get yourself _ up to the untiring vigilance it takes, is to realise the "personal satisfaction of ■keeping yourself always in the best trim and condition. You know how really jolly you feel when someone says, Really, my dear; how do you manage to keep your hair, so perfectly?" Or, 'What kind of cold cream do you use? or, "Did- you design that adorable- blouse yourself?" . * There's no such thing as.letting down, either. You probably know this, all too well. She who lacks speed for , ever so short a time in the race for personal loveliness has a terrible time catching up. We must be thinking;most of the time of massaging cold-creaming, shampooing, and right eating- and exercise. Whatever the exercise may be, be it "gynis," walking, dancing, sports of any kind, exercise comes first and foremost. A Secret I Want to Whisper. But—and this is a secret I want to whisper in your ears—if you work these things out as you go along, they can be packed into cleverly small places in your daily scheme of things! Now, I want to talk to you about one or-two of the "little things that mean.so much." .: First of all, the clean comb and brush, question is a hobby of mine. How many of you would like to be judged by your comb and brush? Think quickly before you answer, of the condition you left it in this morning. Does your mind's eye see a spotless comb and a sweet, clean brush, without a hair clinging to it, both tucked in a convenient corner of your dressing table drawer? For they must always be kept there, you know, away from the dust. Combs and brushes are meant to remove the dust from our hair, it is true. Because they are used for this purpose, they, are more likely to become more quickly soiled than any other toilet article. And it takes such a few minutes to scrub them thoroughly with soap and warm water! Make a resolution now, to give your brushes and. combs a good warm water bath often. Rinse well in clear, cold water. Dry briskly with a soft towel, and put them in a sunny windowsill to dry. Your hair and your mental attitude will feel so much better!

What About Your Powder Puffs? .And now, what about your powder puffs? Are they as clean and dainty and lovely, as you want your skin always to be?

Really, I know nothing more incongrous than to see a dainty woman with a skin of rose petal powdering a nose with a puff which she should be ashamed to own. I mean the kind that gives direct evidence of having been used too long to smooth over the cream-cleansed pores. It's sticky and grey and greasy, instead of being lovely and white and soft, for powder puffs can become so easily soiled. You,must remember always how easy it is to wash them with soap and water. Simply make a warm lather of suds, let your puffs soak awhile then rub them as you would a bit of cloth. Rinse thoroughly several times and pin on your window curtain to dry. If you do this the clean air will dry them thoroughly in no time. You" can do this often, because it's so easy, and you can take added pleasure in applying a speck of powder to your dainty nose. Let your toilet accessories be as clean and lovely as you want your person to be. The Elusiveness of Charm. The world is full of people whom no one cares very much about, except those who live with them and profit by their responsible, unselfish virtues. That isn't the fault of the virtues, it is owing to the lack of charm.

What is charm? Why is one person charming and another not charming at all? The wisest philosopher has got no further than the traditional reason "because." We know that there is *'a something" that gets all the best things as by divine right and that, not knowing what else to call it,; we" call it charm. People with charm, don't "escape hardships by any means—on the v contrary they suffer many-—but on : the whole they get the best life has to ■ offer.

Charm means kindliness, tact, adaptability, a desire to please. There's nothing gets so straightto people's hearts as an unmistakable evidence • that you like them, that you are interested in them.