"YATES' ANNUAL"

Auckland Star, Volume LXI, Issue 187, 9 August 1930, Page 10

"YATES' ANNUAL"

AN ARTISTIC BOOKLET.

BEAUTIFUL COLOUR PRINTS.

No matter how intelligent a buyer may be, an illustration always helps tremendously when making purchases. The skilful salesman is aware of this idiosyncrasy of the human kind, and makes a point of issuing a catalogue illustrated down to the smallest detail. And it pays. Messrs. Arthur Yates and Company, the well-known seedsmen, have just issued their Garden Annual for 1930. It is much more than a mere catalogue; it is a work of art, and does credit to the people who compiled it, and the "Star," where it was turned out. The gardener will find it more absorbing than a novel, particularly at the present time, and even the person who calls antirrhinums "snapdragons" will experience the greatest pleasure in turning over the one hundred pages of this exceedingly attractive and ' wellarranged production. The illustrations in colour are undoubtedly the best that have been turned out in Auckland. This branch of printing- has made wonderful strides of recent years, and for the purposes of a seed catalogue nothing could be more striking. There are some really beautiful pages in colour in the Annual, and a picture of vegetables showing what can be done, in a small suburban garden is startlingly true to nature — and good enough to frame. As usual,

the linn does not merely issue a catalogue of names; it tells its customers exactly how to grow things, so that the Annual is really very much in the nature of a gardening guide.