TRADE AND TOURISTS.

Auckland Star, Volume LX, Issue 261, 4 November 1929, Page 10

TRADE AND TOURISTS.

1 ADVERTISING NEW ZEALAND. f PUBLICITY WORK PRAISED. i ', SUGGESTIONS FOR IMPROVEMENTS. "Trade in London is really marvellous, and everyone seems to be spending money," said Mr. . F. W. Sutton, of Hawera, who returned by the Aorangi after a nine months' business trip abroad. The most impressive sight seen by him in England was at Stratford-on-Avon, when over 4000 people flocked to see Shakespearean plays produced there. They came from all sorts of places on that day, and mostly in char-a-bancs. Another thing which impressed -Mr. Sutton was the attention being paid to "boosting" this country by publicity officials on board the Aorangi. Lectures and' cinematograph displays were given, and virtually passengers were taken from, one end of New Zealand to the other. Maps and other means were employed to illustrate the lectures. "It didn't matter through what company or touring firm any of the passengers had booked j the Now Zealand Government publicity officer on board was only too anxious t<give all the information, asked of binI This fact was most favourably con; mented upon," said Mr. Sutton. Advertising Dominion Abroad. Speaking of the advertising of Nev Zealand at Home, Mr. Sutton said th shops in the larger cities had very credi! able displays of New Zealand meat an butter. "And the proprietors were no afraid to tell their customers wliic - was the best to-buy, either," he added Large posters were to be seen in window drawing attention to the fact that Ne\ Zealand mutton, lamb, butter or chees' was sold on the premises. Severa'i grocers to whom Mr. Sutton spok declared that New Zealand undoubtedly had the best standard for butter an<! cheese.

Smaller Towns Neglected

Sponking on the same subject of adver tising New Zealand, Mr. John Stratton, of Tonfnk, South Australia, said that he, too. was impressed with the methods employed to put New Zealand produce on. the markets. "But you don't see

anything of it in the smaller towns," he added,. Mr. Stratton was born, in New Zealand and went with his parents to Australia when he was a child. He has been on a world tour, inquiring into advertising matters concerning Australia. "It is turly remarkable how little of New Zealand and Australia is known outside the big centres in England," he said, "and in America practically nothing is known. One hears some weird ideas expressed about different parts of Australia and New Zealand. When that little earthquake took place on the West Coast of the South Island you'd have thought half of Australia and the whole of Now Zealand had gone up —or down. People in America could not believe that it was just a local shake. What Australia and New Zealand want is for their publicity departments to get amongst the masses and not concentrate too much on the larger citiec."

The Rev. W. S. C. Stephens, curate of St. Mary's, New Plymouth, has been appointed vicar of the parochial district of Fitzroy, vacant by the appointment of the Rev. G. T. Beale to Stratford.