THE BREATH OF BUSINESS.
MODERN ADVERTISING. A FOUR-DAY CONVENTION: That live body, the Auckland Advertising Club, lias arranged a four-day convention which will be opened in the Chamber of Commerce this evening, when Mr. G. C. Codlin, the president of the club, will give an address, to be followed by Mr. Arnold F. Goodwin, who will speak on illustrated advertising. The convention will meet again on Thursday, and 011 Monday and Thursday evenings of next week. This coming Thursday Professor R. M. Algie will speak on "Traps and Snares, or Legal Aspects of Advertising," and Mr. F. W. Pettcrd on "Typography and Display." For next Monday the subject of "Outdoor Publicity" is in the hands of Mr. W. Pascoe and that of "Research and Marketing Investigation" in the hands of Dr. E. P. Neale. On Thursday, the final day, Mr. R. J. Strong will discuss "What is Circulation?" and Mr. L. Alfred Eacly will deal with "The Ethics of Advertising." At the convention luncheon next Wednesday the speaker will be Sir. 11. 11. Sterling, general manager of railways, who will take as his subject "Advertising by the Largest Trading Concern in New Zealand."
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Bibliographic details
Auckland Star, Volume LX, Issue 256, 29 October 1929, Page 3
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193THE BREATH OF BUSINESS. Auckland Star, Volume LX, Issue 256, 29 October 1929, Page 3
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