ADVERTISING NEW ZEALAND.
INTENSIVE CAMPAIGN. MINISTER'S INTENTION. (By Telegraph.—Press Association.) PALMERSTON NORTH, this day. The announcement that lie is engaged on preliminary organisation for pursuing an intensive publicity campaign, was made this morning by the Hon. P. A. de la Perrelle,'Minister in Charge ot Publicity. . . The Minister said many inquiries had been made by prospective American visitors, whose intention was to come to New Zealand for sight-seeing and fishing. "I am having an early conference with all Departmental heads with regard to a, vigorous campaign in Australia and throughout New Zealand, i Already it had been started in the Commonwealth. "I look upon publicity as an important industry," said the Minister. "Last year we received a million of foreign capital from tourists. I liope there will be a considerably greater sum m the next twelve months." The Minister said he hoped that with the Melbournerßluff steamer service revived the Australian tourists would arrive at Bluff for tours of the Dominion. Mr. de la Perrelle has gone to Wanganui and New Plymouth.
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Auckland Star, Volume LX, Issue 242, 12 October 1929, Page 10
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171ADVERTISING NEW ZEALAND. Auckland Star, Volume LX, Issue 242, 12 October 1929, Page 10
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