CULT OF BEAUTY.

Auckland Star, Volume LIX, Issue 249, 20 October 1928, Page 4 (Supplement)

CULT OF BEAUTY.

WOMEN AND. LOVELINESS.

CARE FOR THE SKIN IN SUMMER!

(By A PARIS BEAUTZ SPECIALIST.)

In England, where there is little inclination and ksa opportunity for the pursuit of winter sports, the spring and summer months are given over particularly to playing golf, bathing, tennis,

tnotoring, riding, sailing—all have their! devotees. And women are "going in" for athletics as never before.

However, there is many a fair woman who, dressing for dinner after a day on the link%, or slipping into a decollete frock after a season at the.beadi, has decided that though the sports may have been worth the candle, it certainly did not improve her appearance under even most gracious light.

. When we speak of the sport* woman, we conceive a mental image of her aa a person with straggly hair and brown, dry, aad probably freckled The woman who rides,'hunts, swims a great deal is very prone to look decidedly weather-beaten. The girl who can drive, either a goH hall or a high-powered motor, car with equal and enthusiasm is rarely pictured as boasting a rose-petal, satin smooth complexion. For some time it has been difficult to reconcile one's love of sport with wish for feminine fiTuninitrnr as a»ml many women, thoae who felt that they were either too yoang or too old to care, have indulged their desire for sports, and, as they would put it, let their looks "go." This indifference is chiefly due to the fact that woman has not yet learned that summer is the season above all others when dhe must devote the most diligent care to her skin. The sea, the sun, and the wind dry the «l™ and enervate it. - The uaescapable dast dogs the pores, enlarges them, and causes disfiguring blackheads: The "nut-brown msid" may be very effective on the green, or sunning herself on the sands, but custom -demands clothes; a£d,'alas, ahe, becomes nut-brown in spots. They are decidedly unattractive, those spots, when she returns to .town, and to dinner and to evening frocks. .

j Naturally, the best thing to do with to these disfigurements /is to prevent them before they start. This can be .doae,.first, by. the application before any exposure to the out-of-doors of a protecting -cream which is. -sun and wind-proof, and which 'neutralises the violet: rays at the sun,, thus forestalling sunburn aad freckles. . A cream will at one time demise and sourish should be in constant use, and, if your skin 'is-inclined ta oOinea you might alteniate . the cream with a granular soap-snhstitute that chare the' pores and acts as' a restorative of ths: white and yelsjety texture that haa disappeared.

, Even though ana ana wind have abaady begun to play havoe with your complexion, it is quite possible to lm3d it m anew. ; Since the skin is in a 'cdnsteat : state pf renaissance, it is 'both wise to employ a good skin food f renews the cellß, and thus gradually replaces the discoloured aud fredded pigment.

That dinging which has gone so Wtofly oat of fashion, bore some enohantiwg blossoms which seem to have quite disappeared. But it is quite possible, by devoting a little time and attention to beauty culture, for one to be an enthusiastic and successful sportswoman and still retain that fresh and delicate loveliness that never goes unnotieed ao matter what its owner's athletic prowess may or may not be.

Gaod Loska Simply Mow Down Difficulties.

Good looks mow down and they not only smooth out a woman's' Way, but they hceak down barriers, open doors, turn hard hearts and act like oil on troubled : waters, aAn attractive appearance makes everything- that a woman has to do, whether she is in business, or- at home, so much easier that it is worth surely every woman's time to cultivate her good points and aiake herself as charming as possible. I do not believe that any one could overestimate the importance of beauty in ihe life of any woman. The woman who puts the longing to be lovely out of her life, who no longer cares what she looks like and how she must appear to others, brings hardship on herself, and abuts away from her a great deal that -is joyous and pleasant and that in hers by right. How can she be happy? An appreciation of duty and a desire for it is fundamental with all of us—and no woman, I am sure, will be able to maintain, year after year, a successful flirtation with her husband, or will be able to keep on growing and expanding, with a purely commercial job, or any job whatever, for that matter, unless she permits and aids herself in expressing her own sort of individual beauty in appearance. We all know that women of the stage and screen stars take pains to remain beautiful, because it is a part of their job. But what about those other women in business or otherwise who are really doing big things? Do they think about their personal appearance? Does it really matter so much bow a woman looks % if she is clever and successful? I think it has been amply proved that women, in business or otherwise, do care about their personal appearance, that any one of them would ' say, if. asked, that good grooming, correct dressing, and -whatever charm they may cultivate and retain has helped to make their success. .

And I am convinced that every woman may be attractive, even beautiful, no matter how plain her features may be. Taste, and the wise selection of colours and lines in clothes, care of the complexion and hair, scrupulous personal, deanliness, and a friendly heart, will make anyone agreeable to look at. Especially the friendly heart. This last is one of the essentiala for real beauty, and one of the most important assets ?* •woman, no matter what her station ® J™* be. Women should see to it teat their appearance gives pleasure, that they are a treat, not a distasteful sight to the eye. Beauty always gi'vs oljeasure to .others. That is why a vivid, lovely, attractive personality finds welcome. anywhere. An office is no different l n ; respect to a ballroom. Women all degrees ,of life are sedng, more and jnore»that success and good look? go hand in hand. s: