"PUSHING" N.Z. LAMB.

Auckland Star, Volume LVIII, Issue 137, 13 June 1927, Page 4

"PUSHING" N.Z. LAMB.

The New Zealand Meat Producers' Board has received a report from its London manager, Mr. R. S. Forsyth, dealing with his activities in advertising New Zealand meat at Home. At the beginning of this year the board shipped parcels of specially selected prime New Zealand lamb and Mr. Forsyth arranged for special displays of these lambs in the big London stores with gratifying results. One display in London Mr. Forsyth described as "the best retail display of New Zealand lambs that I have ever seen, and it attracted a great amount of attention from passers-by. The High Commissioner for .New Zealand came up and visited the display and was very pleased indeed with the show." The board's London manager also refers to cooking demonstrations and lectures, arranged in connection with the Empire Marketing Board Exhibit, and the Ideal Homes Exhibition at Olympia. Mr. Forsyth supplied various cuts and joints of meat two or three times a week in connection with the demonstrations. The Meat Board is working with the Government Publicity Department in the preparation of a new film depicting every of the frozen meat industry, commencing with the stock on the farm, anjd <aking those who view the picture through jvery stage of the industry until the meat arrives on the market in London.