CHRISTMAS TRADE.

Auckland Star, Volume LVII, Issue 303, 22 December 1926, Page 8

CHRISTMAS TRADE.

BOOMIHG IN DTTIfEDIN. ! OPTIMISTIC REPORTS. - . (By Telegraph.—Special to "Star.") ; DUNEDIX, this day. A. ran round the Dunedin shops that specialise in goods, for Christmas trade leads to an assurance that business of .the festive season.has cqmmenced with high promise. The most cautious of managers report that trade has brio-ht- . ened up appreciably, whilst several c - 5 a Sthat their, daily turnover is above the .average for the w.eek preceding Christj mas, and some joyfully announce record takings. I '"The demand for fiction is simply phenomenal.' , said the manager, of a leading house, and w e are'very b\isy in general literature, especially travels'and politcal memoirs, in fact anything reminiscent : that comes from known authors." • "Its inspiring." That was"how-alead- : ing draper summed np the. trade. It is quite equal to anything we hav<? everhad." He added that from May 1 the day of .the closing of the Exhibition I trade had fallen off. but December had opened most satisfactorily, and, with the approach of Christmas* it was more thaji pleasing. Kb man with a sound ness could be honest if he said otherwise. Taking the previous month's business as a criterion, retailers did not expect to do so well this Christmas, hut they now found that they were goin<» to equal last year's figures", which were a record.