INTERESTING EXHIBIT.

Auckland Star, Volume LVII, Issue 144, 19 June 1926, Page 13

INTERESTING EXHIBIT.

N.Z. DRY CLEANING COMPANY'S rNSTRUGTIVE DISPLAY. I ' . ■ One of the exhibits at the Winter Show which has attracted a great deal of attention is- that of the New Zealand Dry Cleaning Company. For the purpose of demonstrating the advantages of dry cleaning, tbe company has placed in the show a miniature factory in which the various operations of. dry • cleaning are carried out in the full view of the public. The exhibit is not only a splendid advertisement for the company, but it has also an educational-value for the public, insomuch that it proves what can be done by the dry cleaning process. A great deal of prejudice has been faced by the dry Cleaning industry. A few years ago many people tried to conceal the. visit of the dry cleaner because they feared that their neighbours might think that they found it necessary to have an old suit or costume "done oyer" because they could not afford a new one. . ■ Yet the woman who coulri afford to "send her washing out" was looked up to as in affluent respectability Modern methods and- modern condition* have altered this. outlook entirely. It is now recognised that it is just as wise, necessary and economical to have one's outer garments.cleansed and refreshed as anything in the way of underclothing. I In fact, the position has been entirely | changed and the "man from- the NeV I Zealand Dry Cleaning Company" is now j everf more welcome in the home than tin I "washer-lady' ? of the days gone by. With the; heavy material Used, in men's suits particularly, it certainly does not pay to wear a suit month after month without cleansing. It is neither economical nor healthy, and the man in a shabby suit lacks the mental fitness essential to successful business. Thick fabrics naturally accumulate a lot of dirt in the course of a few months' wear, and why should not this dirt be removed by a simple and .effective process? Why clean a shirt apd not a coat?. Why not get rid of all the germs and dirt in a suit and have it made as good as new? The removal of the dirt by the New Zealand Dry• Cleaning Company's methods not ,-only improves the appearance of the | garment treated, but it prolongs its life. Particles of dirt tend-to chafe, and wear the fabric,-and if these _re removed it necessarily follows that deterioration is largely, prevented. Many people woni <kr why benaine it used in the cleansing

of clothes and why it should have a different effect to water. Well, the reason is this: With benzine, colours do not run, no shrinkage takes place, and the fit and fashion of any garment treated is not disturbed, . With water these results are not possible. Moreover, by the use of the New Zealand Dry Cleaning Company's process clothes are so hygenically treated that all germs are killed and healthy conditions restored without the slightest odour of benzine remaining. The exhibit at the show makes it very plain what dry cleaning accomplishes. There it is possible to see the dirt which is extracted from clothes treated, and the machinery in operation. The principal machine is the De Laval cleanser. This machine is a great improvement on all its predecessors because it has a continuous flow of pure benzine. The system of clarifying makes it possible to treat every garment with clean spirit, thus extracting every particle of dirt. After the cleansing process comes the pressing and ironing under steam pressure, which not only refreshes and brightens up the garments, but makes them hygenically perfect. The company also undertakes the reconditioning of hats, and the model working at tbe show gives an indication as to how this work is carried out. Carpet cleaning by the shampoo process is also a large feature of the New Zealand Dry Cleaning Company's operations, and the sample shown in the exhibit amply demonstrates what can be accomplished at small cost. The people of Auckland have now come to realise the full value of the New Zealand Dry Cleaning Company and orders flow in front all quarters of the city. It may be said, by way of illustration, that the company's vans cover 240 miles per day in collecting and delivering treated goods and the volume of business is steadily growing. No order is too big or too small for the company to undertake, and, as a rule, there is a 24-hour service.