Page 15 Advertisements Column 2

Auckland Star, Volume LV, Issue 249, 20 October 1924, Page 15

|i !*J mi U&I 1 S. & C Reliable S. and C. Reliable Ginghams are well known for their excellent wearing and washing qualities, and thousands of our customers have been regular users of this material for many years. Ginghams always look fresh and dainty, and are especially suitable for Auckland's Spring and Summer; they are ideal for smart street frocks, tennis and sports wear, house frocks, aprons, overalls, and children's dresses—we know of no other fabric that is g used for such a variety of purposes with so much success. I Anticipating a greater demand than ever for this popular fabric we placed very large orders with eminent British manufacturers, and heavy shipments of the new Ginghams have been received. New checks and stripes are prominent, while many beautiful plain shades are also shown. S. and C. Reliable Ginghams are all 38 inches wide, and are marked at our well-known low cash prices:— = 1/24, 1/44, 1/64, 1/94, 1/114, 2/3 c per yard. Our Butterick Pattern Section adjoins the Silk and Dress Departments. A large selection of the smartest designs for the New Season now obtainable. For Nearly 50 Years Famous for Good Value. il ■■» lw> mi —