Page 65 Advertisements Column 1

Auckland Star, Volume LV, Issue 248, 18 October 1924, Page 65 (Supplement)

J? PARMERS TRADING COS PRODUCTION 5i eliMli 1 ,N OUR FACTORIES AND - J QUANTITY SALES in our WAREHOUSE | Send for Our New Catalogue of | WSSBm 10,000 Bargains. | L fexffc—fi A All TJ" ENRY FORD showed the world how to combine Our new Millinery Workroom is operated on the same plan - £^*W -^*>T^'JBPj^ , |i—T / I I enormous production, standardisation of methods, and of low prices and big sales, so that we invite our lady customers \ildy\. l/ wonderfully low prices, so that while we cannot claim to take full advantage of the savings in this direction. See page \ksC c I originality in the application of these principles, we have sue- 449 of our Catalogue, where we offer to send you any Hat for VjS 'jf ceeded in applying them so successfully to a number of lines Free Inspection. Safe Delivery is guaranteed in our dreadnought H #» /yWWmii I I^^^^ ■ llJ^eii& , ** enCm *l tnat we propose to extend our operations in this direction as unbreakable box. At^s* /f »£j|l p f rapidly as possible. ' lU // * I Lr— '**~ y rf s %rf* -^t^' w *. 1 j ,» . ~,t .. c . , , These same principles have also been applied to our Furniture \//^S AS JKA rfV* °? Made-to-Measure S T,nnnn T Factory - - hile all °« merchandising managers, through our Hg/ [=s^W^®^ <^gJ|]\s P r ° v ed to thousands of men that by ordering tweed 10,000 yards rf -fa offi erati with £ Ush manufac . MJ I I t_KZ— »»'Qik=s\ at a time, and selling suits tor cash at a very small profit, such • 1i • • l- • r 1 j j *.l rSTw t^T —X-=-I 1 ,nc ™ —-"!—J 1 • • -it 11 r r 11 turers m obtaining big concessions ror large orders, and are then I ,\ N >**fv<rH fc * an enormous business is possible as to allow or perrect standard- n- j- ~ ~ * •' £_ i_ 1 1 1 vs&l \ XntTT^^^^SfW^/o , * ar«**3--i • ..- ■ 1 r- 1. 1 selling direct to you at prices far below normal. *x\i \ A• s ,7 ~W isation m our workrooms, tach worker concentrates on one * r V^jJV VCm TT\Tt\\ particular task all the time till he or she can do it better and Take these examples as typical—l 5,000 Swiss Nickel W \! Villi er e T r v e 'j SC V he S arments P aßS c fr ? m on f Watches, selling here at 3/11 ; 36,000 pairs of Men's Colonial \kS] fljr/jy \| U\li\ e *P ert tO anoth f r - each , doin g on }y a small part perfectly, with Wool Socks; nSOO Horse and Cow Covers; 15,000 Water- J&f^A AM %H\ the result that the complete suit leaves our workrooms at a far proof Capes; 5000 Waterproof Coats; 41,000 English White 3*s£ \\ I XllV W" \ WlWi 7\ lower cost, and yet as well finished as if we were selling only a and Gold Cups and Saucers in one order. f^X \\l , ! limited number like the average tailor. rfff?^ \\n 1, "W*ff* I \ \" Kry^ZxA'^^^r^lKk t\\ o j t t r . L - ■ • ■ , D But did the low prices sell these enormous quantities? WelL \lix. \ \»P«*3fcS.rf (ir'Afe MX Our second application or this principle was to our Boot , L £ -tl n , l l 1 ■ 11 ij £<vSk.\ \ \ vim c . w ~ j i l . ~,,. , , lL here are the facts. The first 3000 Watches to arrive were all sold f>A2E£> \ wjs U%t\ lu\ <r£wk\ ractory. We picked a popular boot our solid kip shooter, then -on 1 n r »* • c 1 v j • i_ \/, .: f \\&3MHk£vAr m In£S M\»e£?y\\ it j * .. j enn • ► »- v- v m2O da>-3 —all of the Men s Socks were sold during the season Veoij\ \ \ ■«nl\ >\ selling at/y/o, and started on 300 pairs at one time, which , . nrm r, 1 r r j- >^N]Li* iPrNmV ><_ v . 4. j *v tt • v oi/ii r . 11 —over 1 1,000 Horse and Cow Covers were disposed of—of the . Tj *O \ll ■«lVe\lß enabled us to reduce the selling price to 151 11. Lventually we , - nnn ,-, . , , . , inn a \ //f^ |\vV P ut 200 ° P airs on end, and succeeded in reducing the ] 3 ' ooo , <f pe9 som | ar f riVed f dunng the 3Umme f r ' d ' T ? j> IP V m3J)T*y • . .l 1 Li 1 r £ -71 / . li- went before our first winter announcement—the balance of P"L_l- - I Bs»\ JJl^X— price to the remarkably low figure or 21/-, our present selling , . nnA 11 v■ o 1 xvr •. cr , ~ I T/^fl fcadi^ ory-j 14,000 were all sold in 9 weeks— Waterproof Coats were | j^^ l-f > *\ J^^' P ICC a y 3 tneir a rriva l. ar id the balance during the Jr\47 — UorHLV Quantity production is now being applied in our Boot next few weeks, while at the time of writing the English White \i/f/£sL. lf\ 1 Factory to a large proportion of our output, with corresponding and Gold Cups and Saucers have just arrived, and are being HS-Hlf y^^^ T(Q Ull savings to you—the quality improves rather than otherwise, as sold at the remarkable price of 4/1 I per half dozen. i yo^llMl] \ llJr»rVf(lf l C) 81 ISMI men specialise on one operation, but the price always comes ~ _ , . .... L^^or (T P?; f,W^r^r^^^2n^s^l\-Ss~-\ I down " you use our 3 ' 0 ? 116 an d concentrate your buying with <SvJ\(\\ \ ' this Company, you will enable us to apply the price reductions V'^^lA S SA villfWf?i Ibt* wiStjSß^B^r l ° Ur add ' Factory, No. CI 00 Saddle at 49/- is an made possible by big sales to a still wider range of goods, and V/'^^^ r u\lllfliR!i!llB1 excellent example, or perhaps CllO is even better. When the thus bring benefits to yourselves as well as to thousands of others W~Z^SJ ""_ _^ am _ Saddlery Section of our new Catalogue was printed this Saddle who will enjoy the lower prices with you. vSS^SS, |g||~ :^ g sg^gg^ flp was priced at 69/6—see page 322. By quantity production we z!r^vo^ W have since been able to reduce the price to 59/-. Take also our Permit mc to sincerely thank the large number of share- \\Z>Z**& I Ilfffif 'i^ Queensland Unbreakable Bridle, listed on page 325 of our holders and customers who have supported this Company so \ I Jp, i Vj/ , J nJ|| l m^^^ m^ lN Catalogue at 13/6, but since reduced to 10/9. Plans have also loyally, and who, by their letters, personal calls, and orders have j |/7?Oj?P L- , j?t> njy \ I z^l been completed for quantity production of Horse and Cow been an inspiration through the difficult times that, happily for / VSy^Xr^. Qji£ W {*~ f- "' > . Covers for # next winter at substantially reduced prices. us, are now in the past. \\ [l^Sr^^^^F =m Introduction to our newly-issued No. 6 Catalogue by Robert A. Laidlaw, x^^^^§^ ur 550-page Catalogue furnishes you with New Zealand's Lowest / "~ ' l^ 3 /' , <sim\ Prices. It clearly illustrates and faithfully describes all kinds of goods— / Nx^y t C^-#> 0 Drapery, Clothing, Hardware, Crockery, Paints, Boots, Saddlery, Furniture, / i^f A >\%'\\ Floor Coverings, Bedding, Sporting Goods, Grocery, Musical Instruments, <?& W m''^'W \\ "tVV \S \?l e <-W Stationery, Jewellery, Electroplate, Farm Machinery. If this book were to I \\Jfrli M- COSt y . W £1 ** would be ' wreU worth settinff. for whether you purchased 1 l^^irL \Y* '\ gjn\v MJ, «S?Oi|W ty, anything from it or not, it would certainly keep you from OVER-paying \ / when you bought from others. But we offer to send it to you FREE, as I L-a- i\ m / We f<Sel SUre !t WiU be a PP reciated much b y y° u as b y the thousands of Sjr* f // J%L W I OUr Shareholders * nd Customers who use it regularly for all their buying. A h / \\fllll "'" . Owing to the high cost of this valuable book, and of the postage, we & /*« * 3k y ° U * end f ° r ll ° nly ' f y ° U intend to Use Jt ' Fill in the Cou P° n now SJriK* jS* ♦ I*!ufth* ' y ° U k aVe a copy our new Catalogue, use it in N/V /jl M ki^&^^^O^'f I ■ jL buying all your requirements. If you haven't a X *^^^r^j-v^- v <^ jrvj _ C,— jf copy, send Coupon for one to-day. It's FREE 1 V \ S FARMERS' TRADING CO., LTD., C -*--- 5 Hobson Street, Auckland, j. i [Ml - Jm7 \ Ple * se send mc a copy of your new 550-page Catalogue. £ CornervfWyndkaixK & HoDson Streets, Auckland. iv v^wJi^v'.Ti,"^'^j yUwwyge I