Page 29 Advertisements Column 1

Auckland Star, Volume LV, Issue 248, 18 October 1924, Page 29

My FARMERS TRADING COS Wf 1 ,N OUR FACTORIES ANDQUANTITY SALES in our WAREHOUSE | Send for Our New Catalogue of § yEmfm 000 b^^" B - 1 I k&U-p®* A All "I" ~|" ENRY FORD showed the world how to combine Our new Millinery Workroom Is operated on the same plan ' If — / I 1 enormous production, standardisation of methods, and of low prices and big sales, so that we invite our lady customers \i^\\ I wonderfully low prices, so that while we cannot claim to take full advantage of the savings in this direction. See page w«V ** L originality in the application of these principles, we have sue- 449 of our Catalogue, where we offer to send you any Hat for VtS 'If ceeded in applying them so successfully to a number of lines Free Inspection. Safe Delivery is guaranteed in our dreadnought ( ~?% //ifjMlrij iUx&*^* e &?7 tnat we P ro P ose to extend our operations in this direction as unbreakable box. H^S // ■ J&, 11 i—tllP^TJrP^^rP^ri* s w•«. j i\,t 'm j \* c• i l These same principles have also been applied to our Furniture w/^ )R We started on Men s Made-to-Measure Suits, and have F while n ou ? r merchandising managers, through our Hs) P l tho " sa^ s of men that by ordering tweed 1 0.000 yards h c rati « with English manufac- I^Jj 1 W^-^SV^i a ' U S g f °' cash f at a very small profit such fcurers fc obtaini bi concessions for l arge orders> and are then t^T an enormous busmess is possible as to allow of perfect standard- direct « v £ kes far be]ow VM A S » ■ ~V Jsation in our workrooms, fcach worker concentrates on one \^iJ\ Welt&iXifc^irir U\~Ju\\ particular task all the time till he or she can do it better and Take these examp l es as typical—l 5,000 Swiss Nickel S^/P \l Vill\\ Cr e \ er befor u e ' and so , the § ar ™ ents P a 3S £ f ™ °"f Watches, selling here at 3/1 1 ; 36,000 pairs of Men's Colonial MEfl \! * Jll\ e , Xpert *f a , noth f r ' each , on }y a small P art , Perfectly, with Wool Socks; n 500 Horae and Cow Covers . 15>000 Water- J£g*4 \\ISSC ® -«H WiW I he rCSUIt that * he complete suit leaves our workrooms at a far proof 5000 Waterproof Coats; 41,000 English White )&& \\ ITO If VCIIW A ower cost, and yet as well finished as if we were selling only a and Gold C and Saucer 3in one order- O^X \\l limited number like the average tailor. r : lin ib^ —ff / V-- 1 n j r <-• tv- ■■ i t n But did the low prices sell these enormous quantities? WelL VlLi , 1 i-H ■¥ ynieJrW ur second application or this principle was to our Boot , ~ c . 4-l c ?nnn \jr .. v •. • n ij <£<?AL. i \Ti^KS^ ™R\ Wi \ lv&A\ c * w • i j I v •. p i.ji. i . ,i here are the facts. Ihe first 3000 Watches to arrive were all sold f\ //W 7Q uJi IKV\ Tn <rLwk\ ractory. we picked a popular boot—our solid kip shooter, then nn , „ , . .. . c i 11 i • i \/, ■: f \rWeßr I I>W selling at 29/8, and stated on 500 pairs at one time, which . m2O the 6 ?- 3 S ° r cks W6re so^. durin g *« ««J» jWIJi 10 \\\ U3 to reduce the sellin S P" ce to 23/ 11. Eventually we ' ''°°° H ° rSe and J° W C °7, rS Were dlSP °^ d ° f ~° f*« fSf /I %Sr »\rV Ivj Iza W LIL i ic\r\r\ ■ jj jj- ' 3.UUU Capes some arrived during the summer, and about lUUU \M >. W£-~- -. m> *\y| 1 ■fUf put through 2000 pairs on end, and succeeded m reducing the a. v c c v ■ * -..uli r r=*l S —Tit- !"4L* IP U • * »v iT vi i c cm » ir went before our hrst winter announcement —the balance oi y" 1 ' /-■v>- o ur CI iJttvv_ - price to the remarkably low figure of zl/-, our present selling , A nAA n u• o t w; , c r . \ r,)^ rS- I 14,000 were all sold in 9 weeks—33oo Waterproof Coats were \ ///^^ *&©<>* r?V f P" ce - so j d 27 days of their arrival, and the balance during the x^\W — '^^S/^^^Y^!^^^^^L^ > Quantity production is now being applied in our Boot next few weeks, while at the time of writing the English White x/jfss£ T^y' I ' Uracil! Factory to a large proportion of our output, with corresponding and Gold Cups and Saucers have just arrived, and are being f^rfjj srVli savings to you—the quality improves rather than otherwise, as sold at the remarkable price of 4/1 I per half dozen. 4 y^lw.f C SI Utill men specialise on one operation, but the price always comes ~ „ , , , . , \s^^v - f V I down " " you use our Catalogue and concentrate your buying with <*• IWvnv \ wF//ii J this Company, you will enable us to apply the price reductions V'^^^A 1 !// n ° Ur addlery F actor y, No. CI 00 Saddle at 49/- is an made possible by big sales to a still wider range of goods, and Y/^r >X Vlfl [T^^W^Ky/ excellent example, or perhaps CI 10 is even better. When the thus bring benefits to yourselves as well as to thousands of others fcl^Mj -" c ' iMyv Saddlery Section of our new Catalogue was printed this Saddle w ho will enjoy the lower prices with you. vli3!\xS> L -- \Uk was priced at 69/6—see page 322. By quantity production we iCSJrI \ »,nd have since been able to reduce the price to 59/-. Take also our Permit mc to sincerely thank the large number of share- \^!x^V I 'I "IfnJ I p/j |D" / Queensland Unbreakable Bridle, listed on page 325 of our holders and customers who have supported this Company so \ I . f. £P ,a, Jjl U^^^"^**TT S> \ Catalogue at 13/6, but since reduced to 10/9. Plans have also loyally, and who, by their letters, personal calls, and orders have li&~l t M\\ L-' . {£t> wl/? fett 1 ( been completed for quantity production of Horse and Cow been an inspiration through the difficult times that, happily for /§^vi^\\ If? ?i'D jpx lit? W fjr " r- *"% . Covers for # next winter at substantially reduced prices. us, are now in the past. y\ Introduction to our newly-issued No. 6 Catalogue by Robert A. Laidlaw, BB^^a2L-J^BBSBp^- , ur 550-page Catalogue furnishes you with New Zealand's Lowest / — ' » Prices. It clearly illustrates and faithfully describes all kinds of goods— f^&l 9 C^~#- ?; Drapery, Clothing, Hardware, Crockery, Paints, Boots, Saddlery, Furniture, / w A >\li"\\ Floor Coverings, Bedding, Sporting Goods, Grocery, Musical Instruments, / V^ l CJ m'^W W l\ft ft Stationery, JeweDery; Electroplate, Farm Machinery. If this book were to Y"lLlc< I \\ vLT COst U£l il WOuld be WeU WOrth Bettinff ' for «*«*«■ y°a purchased 1 l^^rL \\" X \ e *'rcV MA anything from it or not, it would certainly keep you from OVER-payin* I / WaA%Pl^^Wp^^---— Wr&Sme&sps\ when you bought from others. But we offer to send it to you FREE, as 1 L—, T\ \L I ' we f eel sure il will be aD P reciate < J as much b y y° u as h y the thousands of /jt* // _M. w i OUr Shareholders *" d Customers who use it regularly for ail their buying. VR / \lfllfl \^^^^^^^^ i Owing to the high cost of this valuable book, and of the postage, we V* *$* /*« ask that you send for it only if you intend to use it. Fill in the Coupon now ./^^VC^/iV , ♦ fsJimfl&>* ' TF you have a copy of our new Catalogue, use it in N/\. / jf) "** X- [^^^^^^O^^^^^Sj// A kmymg all your requirements. If you haven't a c °Py' se nd Coupon for one to-day. It's FREE 1 C V -^^g^™""^^fififtf J FARMERS' TRADING CO., LTD., ( -'- 5 Hobson Street, Auckland, Corner tfWyndham & Hobson Streets, Auckland. &,*