ADVERTISING ETHICS.

Auckland Star, Volume LIV, Issue 183, 2 August 1923, Page 8

ADVERTISING ETHICS.

KEEPING FAITH WITH THE PUBLIC. The series of mid-day gatherings held by the Auckland Advertising Club last year were resumed yesterday, when an | address on the ethics of advertising was i delivered by Mr. A. J. Hutchinson. Mr. ! Phil Hayward presided. The speaker stressed the importance o! the advertiser keeping faith with the public, and de- i predated the practice of unscrupulous men whose dishonest advertising dis- ! counted the endeavours of bona fide men. ! Advertisers, lie said, should spare no efforts to give the public all the facts concerning the goods to be sold, and he suggested that prior to a campaign being launched the publicity experts should make themselves thoroughly familiar with every feature of the article to be advertised. Mr. Hutchinson referred to the newspapers as the first and last word in advertising. In his opinion other mediums, such as hoardings, could only be considered as adjuncts ot the press. The speaker also made mention of a novel means of advertising which at the same time beautified the city. In England and other countries commercial firms transferred ugly spots into things of beauty by constructing rockeries, and laying down lawns and flower beds, using their own name only so far as to place a small notice on a more or lees prominent point, indicating by whom the work had been I carried out.