EASTER IS AT HAND!

Auckland Star, Volume LIII, Issue 83, 10 April 1922, Page 8

EASTER IS AT HAND!

AROUND AUCKLAND SHOPS THIS WEEK.

BRISKER BUSINESS FOR RETAIL TRADE. SHOPPERS VERY ACTIVE ALREADY. Though trade conditions generally have not been very salisTactory. Easter of 1022 brings with it v note of good cheer and indications that the darker clouds are passing away. New Zealand has had and is having her share of the burdens of commercial reconstruction, and perhaps, aiter years of prosperity, the hard times suffered will prove ultimately beneficial by stimulating the efficiency of the Dominion. On Friday. Saturday, and to-day there lias been noticeably increased shopping activity in Auckland, and. no doubt, the volume of trade will rapidly increase before (lood Friday. With city people busy preparing for the vacation, and country folk arriving to buy or arrange for their winter need*, shopkeepers should have their time well occupied during the next few days. in addition to the directory business announcement!" published in the "Star" on Friday, tlmsc appearing below will also lie perused with interest, by shoppers and others of the public.

LAND AND INCOME TAX.

VALUABLE ONE-LEDGER COMPILER WITH ADVICE BUREAU. SERIES FOR FARMERS. BENEFIT TO MEN ON LAND. A valuable invention in the realm of accountancy, .and one that is well calculated to prove of considerable moment to fanners, and others who experience trouble and inconvenience in their efforts at bookkeeping or in arriving at their liability as regards income tax. is now at the service of the public, who will rejoice to learn that a one-book idea has been evolved to serie all their needs, and the requirements of the Government for income and land tax purposes as required by the law. This is the Pason Taxpayers' Compiler and Self- j balancing Ledger (copyright), a new and. simple system by which all trans- j actions in connection with any business ] can be recorded by the most uninitiated layman, according to directions that are ; incorporated in the ledger, together with a treatise giving all the instructions necessary, and an abbreviated resume of the Land and Income Tax Act. The ledger sets out information relating to special tax gxemptions, deductions, depreciations, rebates, etc., and its writing up is based on the double entry system. In reality it combines a series of account books in one, ."'opened'' up all ready for entries of e*rjry description. MEMBERSHIP AND ADVIGK. The farmers' series is for graziers, dairy farmers, pastoralists, orchardists, market gardeners, poultry, keepers and apiarists, to whom the ledger will be a blessing. This ideal taxpayers' compiler las received the recognition of accountancy and legal circles, and will very probably become a standard work for facilitating the obligations of users and for reducing the Land and Income Tax Department's need for present rigid supervision and inquiry. The Pason Recorder Company, who are consulting income tax adjusters and accountants, have, in conjunction with the compiler, an advice bureau, to which any person purchasing the work automatically becomes a subscriber free' af cost for a year. This entitles the subscriber to advice and assistance at. any time. The ledger, being a loose-leafed one, tbe owner who may not be satisfied to complete a balance for himself after making all the entries, can send any of the leaf section accounts for balance to the bureau. ' ADVANTAGE OF SYSTEM. The entetprise, from every angle, Is highly commendable, and should vitally interest country jieople who desire an efficient record oi tiieir business operations, and accuracy of detail for the making up of returns of land and income tax, examples of which, filled in. are in the book. The modern man on the land, who is anxious to conform with the law to profit by his labours, should find the Puson Taxpayers' Compiler a line reference, for. when it corn-as to questions of produe/ion and profit and loss, that count in the value and goodwill of a property; the ledger can lie a certain guide to the seller and the buyer alike. The book keeps a complete summary of all transactions, assets and liabilities for Hi years. The offices of the Pason Recorder Company, which is now placing its services on the market, arc at- Xo. .">. V/instone, Buildings (late Smeeton's), Auckland. THE VI.X..C. MEN'S MERCERY SERVICE. SMART NEW BUSINESS. It is strange but true that whilst women for the. purposes of their shopping like the big houses, many men prefer tn get their personal needs from the small shops. '"Perhaps it is mere man's innate modesty or that the small 'shop is what one might call handier. The 1.X.L.. at 27(1. Queen Street, just opposite Smith and Caughey's, is just such a compact new mercery shop, which is exclusive in that no apparel but mercery and men's requisite.- are. sold. It is at least a shop where modest men can obtain personal attention and do not reqinr- to go'from department to department and waste time. ■ THE SQUARE DEAL. The I.X.L. Faster stock is rue of variety and good quality, and the man in town or country who wants a straight-out selection of winter goods can rely on getting; all his requirements and tip-top value. Working shirts, woollen shirts, neglige shirts, collars, ties, pyjamas and underwear are stocked in quantity, and there is a wide assortment of braces, umbrellas, rugs, travelling requisites, including leather bags of all descriptions. Bathing costumes and towels and other lines arc also retailed. Men shoppers who drop in at the I__ at any time can rely upon actually getting "the square deal that was once promised to New Zealand

YOUNG PIONEERS

NEW FIRM WITH BACKBONE. HIGH GRADE FURNITURE. IN KARANGAHAPE ROAD. It is a good sign to see new businesses springing into bciug. and this is characteristic of the progress of Auckland. The Pioneer furnishing Company in Karangahape Rond has attained its first birtlmay. and the company is to be congratulated upon its substantial growth of business and its position as an advanced firm in the trade. Probahly .a factor in this early success is that the principals arc practical men, who engage in their own manufacture in a self reliant manner. The retail shop is testimony to this point, for it is stocked with a formidable display of the choicest of furniture at prices which must appeal. A SENSIBLE PLAN. .The Tioncer Furnishing Company presents a scheme by which people contemplating furnishing can select a complete range of furniture to suit homes large and small. The price of each set of furniture is a- standard to which the firm adheres, so that the purchaser gets the goods at a set figure based, purely upon maufacturing cost and eliminating any middle profit, which is usually a charge upon the customer ,at most furniture shops. You can tell at a glance whether you will require to expend £100, £150 or £300 to furnish. There is, for instance, a good oak bedroom suite of four pieces-—wardrobe, chest, bedstead and pedestal—sold at the low price of £36 10/. Equally attractive is an oak dining room suitesideboard, six chairs and oval table— at £33 10/. A large selection of dressing chests includes rimu from £4 15/ to £10 10/, and in oak from £8 15/ to £16 10/. Wardrobes to match range from £11 10/ to £22 10/. Fine designs of furniture in oak with tiicely inlaid new style patterns, and if something entirely exclusive is required the firm will undertake to make it at keenest prices. No order is too large or too small to merit the utmost attention. Those contemplating' furnishing for Easter should find exceptional facilities at this store. Features are the upholstered suites in various coverings, ranging from a three-piece set with good shadow tissue from £19 10/, to first class sets in moquctte from £32 10/ to £42 10/. The curtain and carpet section also contains a charming array of high qualities, selected with taste and also with a keen eye to giving the customer the best possible value. Two large showrooms are well filled with up-to-date furniture.

THE MELTEITH

DINING ROOMS PAR EXCELLENCE. THREE COURSES FOR 1/6. That good management his much to do with the success of a business is exemplified in the ease of the increasingly popular "Melteith" dining rooms, which are situated in Watson's Buildings. Queen Street. with entrance from Wellesley Street. Due tb their handy central position these dining rooms have always attracted good patronage, but since they came under new control of Mr. C. H. Black the progress has been rapid and accommodation is being extended to meet the. extra demand. These rooms, of course, are excellently ap : pointed, well ventilated, and when having hot dinners, in which the Melteith specialises, it-1 enhances the pleasure of a meal to be comfortably placed in a cool atmosphere. There have been several factors leading to the present superiority of the '-Melteith." It makes a motto of cleanliness, not only in its attention to patrons, but also in the handling and treatment of the food in a spotless kitchen. WELL-COOKED MEALS. Hot dinners at the Mclteltn either from noon to 2 in the day time or from o to 7 p.m.. are particularly satisfying because the food is the best and every dish is cooked with that care and skill which suggests the expert touch. The variety of dishes served up is also gratifying to those who prefer a dainty choice. The menu contains soup and fish, four entrees. three hot and three cold joints, with salad and dressing, three kinds of vegetables, aud an assortment of six sweets. As the "Melteith" gives a minimum of three good courses for 1/6 it will be appreciated that these dining rooms offer best value. A smart and refined staff of waitresses, attired in pink uniforms that harmonise with the interior decorations, is constantly in attendance to comply, courteously and promptly, with the wishes of patrons, who include many of Auckland's business and professional men and hidies. other habitues being University and college students and flat-dwel-lers from the Symonds Street neighbourhood. The central nature of the rooms at the city tram junction is also availed of by sportegoers and visitors from tbe .country. ... . " CS*-

SPECIAL BOOT SALE

KNIGHT AND CO.'S STOCK. REDUCED PRICES FROM TO-DAY. BARGAINS IN FOOTWEAR. The fact that they have been selling for four years first-rate footwear in their shop at the corner of the market entrance, opposite the Grey Statue, is claimed by Messrs. Knight and Co. as a •rood reason why their stocks arc thoroughly modern in every respect. An inspection of the premises substantiates this, and shows that in this establishment quality is combined with low prices in the various ranges of boots and shoes stocked. Those oil the lookout for real bar [gains will be interested to hear that the firm to-day is starting a brisk sale of a complete purchase of Queen .Street footwear, which is to be si Id to the public at prices which will challenge competition anywhere. An a matter of fact this offering, which old customers of Knight and Co. should not neglect, represents great value, for the firm. having secured the stock at extremely law figures, is able to give those in need of high-grade .footwear cuts in prices that are even much below wholesale. . A feature is the quantity of men's .serviceable winter wear which should have particular attention. There is also a variety of women's and children's boots and shoe. The window display alone is sure lo attract custom. The firm invites the public to call and obtain their Tequirements. It is an exceptional opportunity to acquire good quality footwear to advantage. Owing to the high quality and low prices the stock is sure to sell rapidly, so old customers acquainted with Knight and < 'o.'s methods should make a point 0 f calling early to make their selections. A GOOD RECORD. FORTY -TWO TEARS' TAILORING. .1. H. DALTON AND CO. Mr. -I. H. Dalton, principal of the wellknown tailoring establishment of Messrs. J. H. Dalton and Co.. Auckland, can lay claim to a unique record, which is part of the business history of this city. There is not a tailor, clothier, or draper in Queen Street to-day who was in the street when Mr. Dalton started business as a tailor over 42 years ago. He was first in Victoria Street East, where the Central Hotel now stands, and subsequently in Victoria- Street West. Mr. Dalton relates an interesting story of the early days—lßßl. A horse owned by Mr. J. .1. Holland bolted with a dray, the axle broke, and one of the wheels struck a side curbing and went clean into Mr. Dalton's window frontage. It was photographed, and commonly referred to by Mr. Daltou as "The Wheel of Fortune." Whether it has been that is hard to tell, but certainly Dame Fortune has been kind to Mr. Dalton and his business, which was shifted to its present shop 30 years ago, and has prospered under the influence of efficient methods and honest publicity, and is now one of the. largest of its kind in the trade here. SPECIAL KTVE-GUIXEA SUITS. The firm is in a positior to give absolutely the finest value in tailored clothing in New Zealand. Dalton and Co. also make a feature of suits made to order from t-4 4/. These represent the best inade-to-order suits, with hand-stitched edges. The ready-made clothing, so Jong and favourably known as "Footballer" 'brand, is made by hands who have never made slop clothing, but who, when not engaged in executing tailor-made suits. are employed in the manufacture of the celebrated "Footballer" suits. Consequently Dalton's ready-to-wear clothes are superior, and it is considered by experts that no other clothing is made in exactly the same superior wuy or under the same conditions. Having been so long in the business, Mr. Dalton lias been able to get round him a start' of efficient workers, and, as tailors all pnv the same price for labour, the real difference iii the.make of a suit should be very little. Ifthen comes to a point as to which linn does the greater amount of work and is satisfied with the smallest margin of profit on each suit. Daltou and Co. arc in the latter position, and the public recognise Hie "merits of the service built up.

Messrs. Dalton and Co. import direct, from the manufacturers, and the best English worsteds untl serges arc always kept in stock, together with the highest quality colonial tweeds from the best nulls in New Zealand. You can be sure when giving an order for a suit or trousers at Dalton's that you are getting the, full benefit of the large and well-conducted business at 275. Queen Street. a modern 'Cafeteria. HUSH-MUX RO'S RESTAURANT. CHOICEST MEALS AND COMFORT., Most people in Auckland are familiar with the name of Rush Munro's cafeteria at 181-3-7. Karangahape Road. Auckland, and, probably because uf the small shop-like entrance, some of the public have not taken the trouble to properly ascertain for themselves the merits uf this tine restaurant, which is undoubtedly one of the most up-fo-date in the city. The menu at all times of the day and evening is well varied, and regular patrons find the cafeteria a place in which all the rctstauranting elements comfort and efficient service are combined. EXPEDITIOUS SELECTION. Entering the commodious premises the luiicher approaches the end of a lung counter, takes a tray and moves along, ordering and receiving his soup, hot or cold meats and vegetables, sweets and drink, and then, after paying for his dishes, chooses his own table. There is also a good staff of waitresses for those who prefer being waited upon. A "Star" representative who patronised the cafeteria for the first time can testify to the efficiency of this well-conducted establishment and to the good cooking and high quality of the meals available At Rush Munro's you can get just what you want to suit the immediate resources of your pocket. The cafeteria is consistently well patronised, as it thoroughly deserves to be.

Morning and afternoon teas, with all their modern delicacies, can be obtained —a maximum of value for a minimum of expenditure—and ladies out shopping can always rely on receiving a good cup of tea or coffee and light refreshments.

The attractive night cabaret room at the end of the restaurant is alwayavailable for day wedding breakfasts and parties, for which the management ,q>e«_tty. caters. <m ..a^,.^..—- -^""

OUR PERVERSITY

WHAT DOES IT MEAN? LET US ANALYSE. Very strange is the perversity °f Inunan nature. Il we could buy all the things we wanted we would probably not buy them. If goods are dear in price we assume they must Ik- good quality and buy them. If cheap, we are inclined lo regard them as not wortli buying. Many people consider that if they wen- wealthy they would Ik- immaculately good. We expatiate on our virtues and seek to hide onr faults instead of trying to correct them. The world is said to be changing, but it is nut the world bin the people in it, and they change daily. We develop foolish fashions and senseless habits. We aim for good health, and our actions and methods of living denote that we do everything possible to injure our health. We want to be supremely happy, hut we seem to think money will bring that complete satisfaction. We are all more or less theorists and philosophers, hut we consider ourselves practical, successful and worthy. We luse our tempers and wonder why our children do likewise. A mother, buying a piano on instalments will see the collector coming. She will send her little daughter to the door to say to the man that, mother is not at home—a deliberate lie, with the child as the instrument. Next week the little I girl will tell a lie to her mother or j father, and she will be severely chasj Used. Who is to blame? The liappiest and best |ieoplr arc those who live well and simply, and are true to others and to themselves. There is too n uch insincerity and nonsense in our lives, which are somewhat patterned on a. combination of commercial instincts and greed, and upon the conscious hypocritical ways of the average politician. ' We listen to him. applaud him, and often put him into Parliament, though we know that he will not merit the support or do the work we expect, and so in- . efficiency and lack of character is a sinister growth upon modern civilisation. ! Out of it all. however, there are still |.e.\isting traits that indicate hope of our i evolution, for everything seems to go in cycles. in business we sometimes observe the better signs. Take for instance the big general and fancy goods emporium of Mr. H. Gaughan. o"f Karangahape Road. It is run on model lines. Those who know and patronise this shop always come back. The goods are just as good as you will get at any other establishment, and perhaps better. Mr. Gaughan puts a reasonable price on them. If they appeal to purchasers he is pleased. If the goods are cheaper than at other houses the customers return for "more. The" public get to know that if an article is a penny dearer at Guuglian's it is still wortli buying and they buy. That sort, of patronage is a reflection of confidence. Mr. Gaughan offers the public a service of goods that constitute good value. It is for the people to judge for themselves the merits of that service. An honest effort to serve the needs honestly of honest people is the sum total of Mr. Gaughan's conduct of his retail warehouse. B.K. BOOTS AND SHOES. SPECIAL HANDMADE QUALITYWONDERFUL VALUE. The manufacture of footwear is a tremendous industry founded on the daily demand for boots and shoes for the people, most of whom recognise that handmade footwear generally gives greatest satisfaction for obvious reasons. The public also know well enough that whenever a retailer is able to manufacture his own goods he is able t" sell at a lower price because the middleman's profit is eliminated. The two factors, handmade boots and their local make, are the leading principles of the shop and manufactory long and favourably known at 74, Pitt Street, just off Karangahape Road, where the famous ""8.K." boots and shoes are made hyJ'iU'd and retailed. This fine line of footwear has been popular in Auckland and district lor four years, and the makers are able to announce that the prices for the superb quality of tbe "U.K." can unquestionably compare with anything offering in New Zealand at the present time. -NOTE THE PRICES. At 74, Pin Street there is a splendid range of hand-made boots, real good, strong, Sunday boots for men being marked at only 18/11. Men's glace kid welted boots at i->/ti are simply great value. Then there are working boots with handmade English soles at 22/6. Extra high quality are the watertight hoots a.t 28/15—all tip-top footwear and representing the finest on the market. Youths' boots from 12/6 to 17/6 are a-fltraetliive and well worth inspection by parent*, to whom the'hoot hill is no small item. Ladies' willow calf tan welted shoes arc available at. 10/11 in all sizes. Last year the price for this line was C 2. but the fall in the price of leather lias enabled the reduction. The above prices are a strong recommendation, and the management is pleased to have inquiries and examination by footwear searchers who practice economy. A big- supply of superior leather is always kept in stock, the management being direct importers. The price is below wholesale too. BELOW CITY PRICES. BEST HIGH-CLASS FURNITURE. j NEWMARKET ENTERPRISE. 1 Newmarket is going to get some-thing j special in the way of tbe very latest and I most artistic house furniture in the near future. The large shop windows of the well-known premises of Mr. H. A. Taylor, right on the corner of Remuera Bond and Broadway, will display this art furniture, which is bound to arouse I much more than local interest. This! firm lias recently secured the services as manager of .Mr. T. M. Stebbing, who has had over IS years' experience with one of the leading furnishing warehouses in' Karangahape Road, and an enterprising programme has been decided on. As a preliminary it has been decided to hold a re-Rtockitijr sale of the present stock and to afterwards introduce the very latest and up-to-date designs embodying the liest American and English ideas. Because this iirra has much lower overhead expenses than city iirms, and in addition has its own manufacturing factory at the «,irner of Dominion Road and Eden Terrace, where only ihe very best materials are used and the most expert workmen employed so that the quality and workmanship of all furniture can be guaranteed, it will bo able to offer the highest class articles obtainable at prices which compared well with J those procurable in the city.

THE ROAD TO PROSPERITY

FEEDING OF DAIRY HERDS. WILil. Ol'R FARMERS HEED' To the average New Zealander or visitor it must be patent that the progress ot this Dominion in competition with other countries depends largely npon the development of our dairying industry, and it is therefore to the dairyfarmer that we look for efficiency to '.help in placing New Zealand in the forefront a.-- a more prosperous producing hind. The science of dairying in recent years has revealed that the. proper feeding and maintenance of herds is a paramount factor to ensure the advance for which this country must aim if if is to rank foremost in producing for a live and large export trade. Every dairy farmer worth the name should be striving towards that common goul not only lor himself, but for NewZealand. There must lie vigour and uniformity in this national effort. The first thing required is an appreciation that oui- dairy herds should be well fed. The present return per cow will remain unsatisfactory as long as the herds of cows remain unimproved. In the distributing of purebred bulls as fast as they can he bred the herds have made as good progress as can be expected, but in the matter of providing proper feed for the herds we are lamentably behind other countries. FODDER AND CONCENTRATES. Our farmers have grown -<> accustomed to relying on Nature for feed that they have not realised the necessity of growing special fodder crops. .Scientific feeding will increase the yield per cow and spread the milking period over a longer season than at present. Our herds should not quickly reach a maximum of supply in season and then fall away rapidly. This unfortunately is the case. Good feeding will rectify this. The deficiency in the grass can be made up by growing more and varied fodder, and

the farmer also can have the benefit of highly nutritious concentrated foods for his herds? A splendid adjunct to feeding

is "Moom'" brand linseed oil cake, meal nuts for cows and other live stock. Oilcake is used in the general system of feeding, and fanners need give only a small quantity per day to get the best results. it is foolish to depend upon grass alone. Another point lor reference is that this season lias been the most favourable in the history of New Zealand for abundance of grass, and farmers should have saved big quantities of hay for winter use. "Moose" brand oilcake is now largely used by the most prominent and successful farmers, who find it an indispensable food accessory for all stock and poultry on the farm. Commonsense tells us that oil is beneficial in all forms of life.

MAISON ROBERTS

SUPERIOR HAIR WORK. RETAINING YOUTH FULNESS. A good head of hair is something to be proud of. Many people possess this advantage, but either from indifference or failure to appreciate that hair needs as much care as other parts of the body, eventually discover that they are losing it or going grey —invariably both. Perhaps the hair is losing its natural glint, or there are other signs of deterioration, commonly all the result of indifference or neglect. Eike a good garden, our hair requires constant attention, otherwise we pay the penalty, ft is not very nice to suddenly realise that one is getting prematnrely bald or grey-haired —these marks of the hand of time. But there is absolutely no need for a young man or woman to be. so affected or to have falling hair. Whatever the cause, there is help offering from hair experts, and Auckland is fortunate in this respect. The principals of the •House of Rolierts in Darby Street recently arrived from the Homeland to set up in this professional business. They specialise in all kinds of hair work, transformations. switches. partings, toupets, and curls and combings are made up to any design. Hair is also cleaned and re-dressVd. Gentlemen's hairdressing is a feature, wigs, patches and toupets being dealt with. A GOOD REPUTATION. ' Another phase is hair dyeing, tintiugl and the supplying of dry and brightening shampoos and tonics. The Maison Roberts already has earned a good reputation for its skilled treatment i„ hair colol.ling. scalp and face treatments, vicilet ray ilugh frequency vibratory and friction are particular forms of work undertaken, in addition to which much care is directed to manicuring, marcel waving, children's hairdressing and Buster cuttings.

In a general sense one might say that, individuality is enhanced by appropriate hairdressing. and those who require artificial aids should know that wigs of any kind should be real hair of good texti.Tc. .natching faithfully the natural hair. A jjood-fitting wig is an aid to nature liecause it. preserves good appearance. The Malison Roberts is wortli a visit by those who may be interested. IS AUCKLAND'S CLIMATE. IDEAL? WELL. THAT DEPENDS Upon whether you are suitably garbed to meet the delightful variation of sunshine and shower that makes Auckland's climate so charming, though at time.decidedly embarrassing to those who are unprepared for its rapid changes, is a matter for all residents. To venture forth in dainty attire on a bright sunshiny morning, without thought of a possible brief but. drenching shower during the day. is to invite disaster. A raincoat is a nuisance, but equipped with a dainty, easily-carried umbrella, one can safely brave the elements. An investment i„ an umbrella is insurance against spoiling expensive milliner*, or suffering unpleasant colds. The mistaken idea of many people that an umbrella is an unsightly bundle of cloth and steel rihs would lie dispelled for ever did they see the lieautiful examples displayed by Messrs. Kalkner and C-0.. Umbrella Manufacturers, of 282. Queen Street, Dl-sTINCI'INK I'MRHKUiA*-*. "Look at this one." said Mr. Kalkner:' "is it not smart and dainty?" And it was indeed a beautiful umbrella, with prettily coloured erinoid handle, a lovely rich, navy coloured bordered silk cover, with ribs and end of stick tipped with erinoid to match the handle, the wnole presenting a slim, elegant appearance, far removed from the old-fashioned, unsightly "gamp." "These are some of our latest manufacture, and can be obtained in various coloured handles, as amber and navy, black and red, white, green, blue. etc.. witih ribs and stick tipped to match. We purchase mir sticks, silks, etc.. direct ■ from the manufacturers: importing them almost wholly free from duty, manufacture them into , umbrellas, and sell direct to our cus-

tomers. We arc therefore able to sell them considerably below the cost of imported umbrellas. Take this one, for instance."' pointing tn an exceedingly; handsome umbrella. "Our price for this is fi.'i/. while a similar imported article is sold at .U.i !>'." A VARIED STOCK. The stock of umbrellas carried by Messrs. Kalkner and Co. is claimed to be the largest of any firm in the Dominion, a claim which appears to be well substantiated, for the variety of styles and prices is bewildering. There are hundreds of umbrellas with straight handles, in all manner of designs, and varying in price from 10/11 to 63/. ■Short "militaire" handles, with leather straps, are also shown in great variety from 14/6 to W)/. while there are many more with crook or ring handles, mostly ornamented with silver or coloured erinoid. Umbrellas for men are also largely stocked, from strong, sturdy business umbrellas to very handsome silk ones, the handles being heavily mounted with silver or gold.

Messrs. Falkner and Co. also specialise in (handkerchiefs and hosiery, making a special feature of lace-edged handkerchiefs. .Many of these are very beautiful indeed, being edged with rich guipure iacc. and are specially suitable as gifts for weddings or special occasions. In fact the store is known as 'the place where the pretty handkerchiefs come from.'' Don't forget! Palkner's for umbrellas, handkerchiefs, and hosiery.

SCIENTIFIC HAIRDRESSING.

CARTER AND ASHER'S SALOON. MODERN METHODS. Nothing freshens anj .spruces ud a modern man and makes him fitter for daily affairs and activity than a good haircut and shave, and the progress of the times demands cfficienc)- to meet those requirements. Right in the heart of Auckland, at 124, Queen Street, opposite the ••Herald"' office, is the neat and well-equipped saloon and tobacconist shop of Messrs. Carter and Asher, who opened up the business- but a few months ago.- Up-to-date methods, expert service, and good value have made this establishment one of the busiest in .the city, and the principals are already contemplating a big saloon extension in the direction of opening up the largo room at the rear of the present saloon which will be converted into special compartments for professional treatment of the hair of men and women. CLEANLINESS. A MOTTO. On entering the premises now utilised one notes the eaxe with which the needs of patrons are attended, and is not surprised that the saloon has won popularity. It is well lighted, fresh, and clean, there are five good comfortable chairs, and the mirrors and other appointments represent the best obtainable for the purpose of the firm. The latest electrical instruments—vibrators, shampooing machines, and the violet ray appliances, arc installed, and there is an automatichot water service. All the benches are glass-topped, and the saloon in every way indicates an appreciation of professional taste in arrangement. An important matter to those who go to the barber is the fact that every article (including shaving brushes) is sterilised before being used twice, and clean brushes and towels arc issued for each individual customer. A specially prepared antiseptic shaving cream is an-' other safeguard. A machine exclusive; to this saloon, which will shortly have ten more chairs, is Mr. Asher's patent spring contrivance which prevents any argument as to whose turn it is for attention when the saloon is full. On entering, the customer takes a platinum numbered ticket at the door, so that he who has number one has precedence, with successive number holders to follow. This device entirely disposes of any dispute or unpleasantness amongst: those who may be waiting. The window and front shop entrance j is. devoted io the supply of high-class: tobaccos and smokers' requisites, of which there is an ideal selection of the; choicest brands on the market. FOR HUMAN AILMENTS. VALUE OF CHIROPRACTIC. i A BOON TO THE SICK. 1 Most afflictions of the human body can lie traced to disruptions of the nerve system, on which chiropractic I pronounced ki-ro-prak-tic). a drugless health science, is based. It was discovered in IBDS, by Dr. U. D. Palmer, father of the present Dr. B. ■). Palmer, who. us the resuH of practical and successful research, has developed chiropractic at the Palmer School of Chiropractic in Davenport. lowa. U.S.A. So signally has this non-therapeutic system "'advanced, striking directly at the cause of disease, that there are now, over 15.000 practitioners in the United Slate**. In any country where abounds prejudice and opposition, it requires performance to win the confidence of people for the place and power of a new science. Chiropra-cfcic has achieved this recognition in America as the outcome of its merits. It has become an established ally to nature in resisting bodily ills, and to-day ihe Palmer School has 3.000 tsudents (including New Zealanders) from all parts of the globe. Over eighty big insurance companies in the 'States accept the signatures and authority of chiropractors to certificates of health.

The noblest achievement in human architecture is the backbone, which has relation with every part of the human structure. When all the segments of the spine are in alignment the human system works perfectly and resists disease. Chiropractors know* that the bony segments of the spine, being movable, can get displaced and press on the soft nerve as it emits from bet.wpen two vertebrae, where it leaves the spinal cord. This pressure prevents the nerve from carrying 100 per cent, life force to the organs or tissues, causing pain, disease or paralysis. Chiropraotics adjust the vertebra, relieve the pressure, and give the nerve ite natural plaj\ Thousands of men. women, and children to-day could have their physical and mental well-being restored if they only knewand tried chiropractic adjustment. Returned soldiers and others with nervous disabilities and ill-health conditions should not hesitate to seek chiropractic aid. All forms of paralysis in the early and intermediate stages can be corrected by this scientific method.

Fletcher and Fletcher, graduates of the Palmer School, invite the public to call at their offices in the Strand Arcade and investigate the science. There is no charge for consultation or for spinal analysis. Mrs. Fletcher is especially pleased to have sick or undeveloped children, as she has obtained splendid results with them in America, where they practised before returning 10 their own country —Xew Zealand. Mr. and Mrs. Fletcher arc glad and anxious at every opportunity to explain .and demonstrate chiropractic benefits. — [A.d.j