JUICE OF THE APPLE.

Auckland Star, Volume LIII, Issue 34, 10 February 1922, Page 2

JUICE OF THE APPLE.

"AW ARTIFICIAL DRINK' , FINE FOR MISLEADING NA.ME.

Another judgment delivered by Mr. ■'• \V. Povnton, S.M.. this morning, was in the case of Miss M. K. Budge, who charged with selling a beverage named "Ru«sap!c," bearing a fatee and misleading statement. The article hold was a drink, an imitation of cider, but it contained no apple or other fruit juic. , , and had been variously named at different timee. and the makers had consulted with the Health Department officers in order to Gnd a suitable name which would not mislead the consumers into believing it to be made from the juice of the apple. Defendant had eventually chosen the name "Russaple," and had registered this name, which gave her the sole right to u«e the words, but would not permit her to us? thorn if contrary to the provisions of any other Act. The question to be decided was: Are consumers of the drink likely to l>e misled by this name (ito thinking it to be the juice, or partly the juice, of the apple?

"I am of opinion they are," concluded the judgment. "The drink resemble.! cider, and the name suggests an apple derivation, but the beverage is artificial."

Defendant was fined 20/, and ordered to pay costs, security for appeal being fixed at £10 plus costs.