Page 2 Advertisements Column 4

Auckland Star, Volume L, Issue 68, 20 March 1919, Page 2

ROADSIDE V. NEWSPAPER ADVERTISING. *—. People with goods to sell are more discriminating in the way they spend money for advertising than they used to be. A great deal of money has been spent in the past for advertising on the sides of barns, signs erected along highways and railroads, mileage posts, etc. But it does not conform to the principles of scientific advertising. Advertising accomplishes results in two ways: First, by giving reasons for buying an article that will appeal to a man's judgment and common 6cnsc. Second, by conveying a general impression that a dealer is wide awake and enterprising and doing a big business. It is manifest that wayside advertising cannot make good on the first basis. People pass a roadside sign too quickly to examine it and reflect over any argument it may present. Particularly in these days when the travelling public hurry past in curtained automobiles at twenty miles an hour, a signboard makes only the most fleeting impression, and it ! makes no appeal by argument or reason. Signs exposed to the weather quickly deteriorate aud look unsightly, that advantage is lost unless the signs are carefully kept repainted or rcpapered, which costs a lot of money now. Also, to give that impression, the wording and ideas of a sign ought constantly to be changed. AYlieu a man erects a sign and lets it stand there without change for month after month, it ceases to make an impression. But to keep changing it so as to convey new ideas would be very expensive. Newspaper advertising meets all these objections. it gives a man all the space necessary to address a person's intelligence. And it can be. changed whenever necessary to give the impression of enterprise and wide awake spirit.—''Fourth Estate."

A correspondent writes:—"Apart from tlie damage done by the hurricane in Fiji on February !), planters and others will be completely disillusioned as to their immunity from a 'blow' in what has hitherto beep called tho 'charmed month,' as this is the first occasion in the memory of tlie 'oldest inhabitant' on which a hurricane has occurrod in February. Now, however, this month has fallen into disgrace, and will henceforth be considered as having lost a desirable reputation built up over many years."

BIRTHS. , KINO.—On March IS. at Springfield, Epsom, to Mr. and Mrs. Hichard J. King, a son. 1 SITUATIONS WANTED. DOMESTICATED middle-aged Widow seeks position, where daughter daily work could board.—Write Mrs Bowden, Arch Hill P.O. C 77 OSITION~as Lady Help, to assist hi small Christian family, wanted; good home essential; wages 12/ li.— '"Write Lady Help, c/o 0.P.0., Devonport. 134 DOMESTICS WANTED. NUnSDGrRL wanted.—2, St, Andrew's St., Grey Lynn. &(BJ YOLN'G Woman or Glri wauted as Waitress.—Savoy Cafe, 02, Victoria St. 574 SITUATIONS VACANT. BOY, smart, wanted for messages.— John Earlo and Co., Tea Merchants. Queen St. 073 DdtIYER (youth) wanted, must know town well, civil, cleuu, good wages.— Address at Star Office. 572 GIRL, youu£, wanted for olflce Work; previous experience not necessary.— Apply -Yl., Box 1313, P. 0.. Auckland. 110 LABOURERS <2) wanted, accustomed to concrete work.—Apply after 0 p.m., 23, Haslett St., Eden Ter. 115 LAD~wanted to learn Pianoforte Tuning and Repairing thoroughly; must be musical and enthusiastic; good wages.— Music, I'4'J, Star Office. 114 PAPERHANGEII wanted immediately; paper 3 rooms. —Whltbread, Northcote. 133 AILORESSES. — Wan ted first - class Hands.—'Win. Young. 2i}, Queen St. 132 good, wanted; a chance to become a Specialist.—J. CUMiIILNS, Returned Soldier, C-old Medallist, Christchurch, 100G-7, and late Professor ot Cutting, School ot Arts, Queensland.— Opposite Sir Ceorge Grey's Statue. 503 YOUTHS (2) wanted; experience not necessary.—L. Heard, Manufacturing Confectioner, Henley St., Parneli. 118 LOST AND FOUND. LOST, Wednesday, In railway station or Grey Lynn car, Gold Crescent Pearl Brooch; reward.—Address at Star Otlice. 135 LOST7 _ Takapuna Ferry Yearly Ticket, in or near Town HnU. 3 weeks ago; reward.— 139 LOST, Bicycle Pump, >I$.S_A.. between Dominion Rd.. St Luke's Rd., and Ml. Albert; reward. —McKlnney, Chemist, Mt. Albert. 5C6 PERSONAL. AMPLICATIONS wanted from suitable ' persons willing Board Catholic children. Apply Orphanges. Takapuna and Onehunga. 567 LADY going to England would take charge children or invalid; good sailor; part passage paid.—Urgent, 160, Star Office. 137 A/TR. JOHN TABERNER, please call with ' l"-l Bike, to No. 17, Stanley SL, Arch Hill.—McLean, 117 OMI3 Kind Reliable Person wanted to Adopt beautiful baby boy, few days old; small premium given.—Write R, Wilson, c/o Symonds St. P.O. 113 PUPILS WANTED. UNIVERSITY, Teachers', Public Entrance , Exams —We Specialise ln genuinely individual tuition by mail. —Gatenby and Urew, Box 1133. 130 ( TUITION WANTED. j COURSTC of Lessons in Handwriting 1 wanted for Lad; only those capable of \ teaching a good business hand need apply. Address Star Oflice. 119 ' DANCING. ' DANCING.— MISS SPENCER'S CLASSES . Re-open April 2.—Monday, Wednesday, ) Thursday, 2~>, Vincent St., S .p.m. Foresters' ' Hall, Tuesday, April 10, 8 p.m. Saturday Afternoon, April 20, 2.30 p.m. Saturday, c May 3, S p.m. Private Lessons 'by Appointment.—Terms So, VINCENT STREET. Phone 2237. B i APARTMENTS WANTED. \ LADY wants 2 Unfurn. Rooms, or share ? House, small Cottage would suit.— * Write Urgent, 127, Star Office. H>4 V PRIVATE Board and Residence, In a » nice home, required for 2 Grammar I School boys; ages 12 and 14.—Write A X 119, Star Office. 121 MARRIED Couple, child 4 years, wanfs Furn. Bedroom, use all convs.; private t family preferred: board or without; urgent. ■„ 13. Renall St., Ponsonby. 112 \aTIDOWER, 2 children, wants Board VV near Mt, Eden Sdhool; nice home, piano.— Urgent. 157. Star Office. 11l g - b HAY 'Press, for few weeßs; must be in P good order; might purchase. — Hay 8 Press, T. 0., Papaiura. £4 »c