AN INSTANTANEOUS SUCCESS.

Auckland Star, Volume XXXIX, Issue 250, 19 October 1908, Page 4

AN INSTANTANEOUS SUCCESS.

MAGNniCEaiTKHCEPTr(HroF«THH CHRISTMAS GRAJHK3.? ~ ERO^, PUBLIC KBOOGNriioN OS THE PREMIER MM RIVALLED MERITS. The reception accorded to the "Oiflsi Graphic" on its puWicaiioi' tU. morning was of the most gratifying "£*■■ scription, but it would be false to pretend it was unexpected. The publio is an excellent judge of a good tMi* 2 and on the public judgment the °V^ c Graphic" couS* relied. The first to start illustrated j&ur I nalism in the Dominion, and the first ti» issue Christmas annuals, the "Graph*** 1 has never been headed in the race,even approached by numerous conSetfcitors for favour which its success brought ' into the field, though their efforts htw i on the occasion been far from unworthy. It is not necessary for the therefore, to indulge in inflated lan*uafo and profuse panygeric of its annual V found advisable in less fortunate quar-£ ters. The .production speaks for itseli and is its own finest advertisement.™? - It would be hard to say which 'ffiffl the many beautiful pages attracted thfc I most attention and admiration tb» ? morning, as the copies soM like tSivS proverbial hot cakes, and even the selt 3 ing clerks at the counter came in .for X the chorus of congratulations on ,Vanother glorious victory," as one customer for a dozen or more observed cheeiiiS.V The Tongariro double-page seems a favourite with many, but then so are ti» lovely photographs from nature of Ne# Zealand flowers. In fact; it is useless te attempt to particularise. . Everything: i» i? as rich and beautiful as human art and ingenuity can make it, and the verdict of the, .public fe emphatic. One | is certain—the present rate of sales will < soon see the last copy gone, and the wail of disappointment which arose last year, S : when the number wae sold out,,will bi 4 repeated by those -who neglect to ordeti* their copies forthwith. ... /i' It is important to note that a direct | niail leaves via the south to-nuntow, «nd that the ■postage by this route: is one ? penny only. It is important, therefore^ '£\ to ;•■;* PURCHASE A COPY THIS AFEE& KOON. _ •'";-