ON TRADE THIEVES.

Auckland Star, Volume XXXVIII, Issue 177, 26 July 1907, Page 6

ON TRADE THIEVES.

'(By-Helena Rubinstein.)'

A thief is detested by every right- | tMnking person. ■ 1 But the thief by trade—the man who openly waylays and robs you—is a gentleman compared with the Trade Thief. The Trade Thief is the substitutor— the retailer who, for instance, when you ask him for Valaze, tries to persuade you to accept "something else" that he states is "just as good." Maybe the "just as good something else" is just some scented animal lard he's put up himself in a pretty jar. Or else it is another Skin Food which is hoped, because it is like Valaze to look at, will be accepted at Valaze value. (The chemist, of course, sells it a little cheaper, and gets a bigger profit to salve his conscience for telling the lie that this other article is "just as good as Valaze." Now genuine is genuine. Valaze is imitated in everything but its virtues—in its appearance, its fragrance, the jar that contains it, and even in its very advertisements. Surely this is obvious to you! But the absolute merit of Valaze as a Skin Beautifier is the one point where imitators fail. Tills merit it is that sells Valaze— that sells it jar after jar, year after year, to the same women. And this, too, explains why more Valaze is sold to-day than ever was sold before. Not all chemists are substitutors—in fact many of them I know to be staunch, true business-men. They sell Valaze every time, and charge 4/ and 6/9 for it, which is just the proper price for a preparation of such sterling quality. BUT, if you happen on a chemist who presses a "just as good" substitute on you when you ask for Valaze, distinctly refuse to be made a catspaw of for his convenience. Get Valaze, or nothing. In such a case, write to me.-enclosing a. remittance, and I'll post Valaze direct to you myself. Address your letter to mc at— The Valaze Massage Institute, Bran-don-street, Wellington.