A GREAT ACHIEVEMENT

SUCCESS OF THE FORD MOTORCAR. During recent years there have been many wonderful happenings in tho world of locomotion, but there have been few events of local interest more striking than the success of tho "Ford" in so rapidly securing a leading placo in public estimation. When the first shipment of Ford cars was lauded in New Zealand in 1907 it was uot a difficult matter to find purchasers for them, tho advantages which it was claimed tho car possessed, being a matter of easy demonstration. Tho Ford is British built, in Canada, and excels in lightness, durability, strength, and quality. Under tho most severe tests they have proved all that they were represented to be, with the result that the demand for _ them has so rapidly increased that during tho past year regular monthly shipments of from twenty to forty havo been received by tho local agents, over} ono of which was ■ sold before arrival. To judge the Ford motor-car even by tho excellent regulation it has gained in New Zealand is, however, nut doing it justice, Its.popularity is universal, and an idea of its fame is gained from the fact that in 1910 twenty thousand were manufactured and sold, and during tho present year the figures have reached the astonishing total of thirty-eight thousand. It is almost incredible that such an enormous number of cars could bo turned out by one firui. To como nearer home, it might bo mentioned that two reoord shipments of the redoubtable "Ford" are now on tlio water for New Zealand, all under contract for delivery immediately upon arrival. Another illustration of tho faith which exists in this little favourite is tho fact that tho Colonial Motor Company (late Rouse and Hurrell), who are tlio local agents, have given up the carriagebuilding department of their business, and devoted their attention solely to handling theso caw. They havo recently purchased a section of laud adjoining their old premises in Courteuay Placo, and havo erected ono of tlio most commodious and completely-equipped garages in the Dominion. The works now cover an area of ground 70ft, x 185 ft., with storage accommodation for fifty cars. The workshops aro repleto with all tho machinery of tho most modern typo required for repair work. The whole of tho plant is driven by olcctric power, _ and threo fully qualified mechanics are constantly employed. Tho firm intends to cater specially for cleaning and storing cars,. and they aro also prepared to enter into arrangements with owners to regularly overhaul cars of any make, and keep them in pcrfect working order. The advantage of such an arrangment as this is that a fault will often be discovered in time to prevent. a serious breakdown and costly repairs. With regard to the storage of cars, mention might bo made of tlio fact that to ensure absolute safety a night watchman is employed. The garage i& open continuously, day and night, and i 3 brilliantly illuminated throughout with electric light. Tho attention of those who frequently attend tho theatre is specially directed to tho storago branch of the business. Tho garago is specially adapted to this class of business on account of its close proximity to tho Opera House and Town Hall, and the largo number of car 3 which can bo conveniently housed.

The company carries one of the finest and most complete stocks of sundries in the Dominion, together with a full complement of spare parts and accessories for Ford cars. Tho completeness of the firm's stock is evidenced by tho fact that they have just built to order a Ford chassis from parts actually carried in stock. The business is under tho management of Mr. C. C. Larmour, who has demonstrated his exact knowledge of just how such a business should bo run. Mr. Larmour attributes tho great success which has been achieved to the fact that tho Colonial Motor Company has tho right article to soil at tho right price. Further, that on account of tho complete equipment in tho repair department they are able to execute all work in a manner which , makes every nowcomer, a,' permanent and satisfied client.