TVFM

Rip It Up, Issue 182, 1 September 1992, Page 2

TVFM

The Sunday night TVFM show on TV3 is now produced by Nigel Snowden and host Karyn Hay. They have aimed to showcase brand new videos, avoiding the repeat syndrome of the daytime Top 40 shows and moved away from the Saturday night TVFM "rock show" format, to embrace indie music, hip-hop etc. They are not positioning TVFM as being radical or mainstream. "AH we're doing," says Snowden, "Is showcasing new music, it's not meant to be spooky. It's all quite harmless really." Though not a massive ratings winner, Snowden and Hay are confident that their audience is bigger than what the current "People Meter" ratings system indicates. Ratings are based on 440 expensive meters that are located in stable ("unhip") households and are unlikely to be adequately represented in the flating areas where young adult viewers predominantly dwell. The producers see the show's popularity best reflected in the 2000 plus Soundgarden Competition entries and the enthusiastic response to TVFM's request show. The new TVFM team will participate in the next NZ-ON-AIR video grant selection by expressing their broadcaster's view. Snowden says, "The style of show we've got, should give a new outlet."

. The TVFM team also programme TV3's weekend daytime chart show Mega-Hits, but it's the Sunday night TVFM show that differentiates TV3 team's programming task from the TVNZ day-time-only line-up. Referring to the video grants, Snowden says, • "We have ■ two shows, two styles. "We'll be voting for either show, whereas TVNZ will be voting for a chart show."

TVFM welcome viewer feedback to the fresh new Sunday night show—write to TVFM c/- KTV, PO Box 8148, Auckland.