In the English language there is no word so hard to say as good-bye, and it seems no less difficult to write it. Yet the time has come when the "New Zealand Illustrated Magazine" must bid farewell to its readers. Established just five years ago, it was thought that there was a good field in this colony for a magazine which, while dealing primarily with New Zealand topics, would also touch on other subjects of interest, and it was hoped that such a periodical might prove the means of bringing to light much native talent which would otherwise have remained in obscurity. The latter ideal has in a large measure been realised,, but it has been found impossible to successfully fight with any prospect of success against the shoals of English and American magazines, good, bad, and indifferent, which reach our shores. The great bulk of the reading public do not attempt to discriminate, and because a local magazine, produced under exceptional disadvantages in a comparatively small city like Auckland is not perhaps quite equal to some few of those which, emanating from the world's metropolis are able to draw upon the skill of the leading writers and artists of the day, such local production meets with uncalled - for condemnation. Even with immense advantages and an enormous reading public at their back many of the English and American magazines are productions with which the "New Zealand Magazine can challenge favourable comparison, but New Zealanders have shown us that they do not want the homemade article, and therefore it has been reluctantly decided to cease publication. For nearly the whole period of its existence Mr Thomas Cottle has acted as editor of the "Magazine," durino- which period of time he has worked with untiring efforts to maintain the paper at a high standard of excellence, and no little credit is due to him in this connection. A very large number of well-known
writers have from time to time contributed to its pages. Among thesemay be noticed such writers as G.. B. Lancaster, Joyce Jocelvn, Hilda Rollett, T. S. Gurr, James Hight,. M.A., W. Sheriff Bain, F. W.. Coombes, Bertha Goring, E. Kempe, S. E. Greville - Smith, James. Cowan, Dr. Thomas, W. Townson, Frederic Villiers, Sir Robert Stout, Rev. C. W. Oliver, and H. Beam Bamford. Then again from time to time some very graceful verse has appeared from J. C. Anderson,. Rachel D. Brownlowe, David Burn, Dora Wilcox, and many others. Art has heen represented by such skilled wielders of the brush as Kenneth Watkins, Trevor Lloyd, L. J. Steele,. Walter Wright, Francis Hodgkins,. W. A. Bo wring. Herbert Fitzherbert, and E. B. Vaughan. These are but a few of the many who have contributed to the pages of the ''Magazine/ but their names show that no effort was spared to secure the best talent available in the colony. If the "Magazine" has failed to please it has not been for want of conscientious effort to make it bright and interesting. The subscriber who omits to pay his subscription and' the advertiser who has no qualms in refusing to settle for his advertisement are foes which all papers haveto meet, but their number in this much-boomed colony would seem tobe greatly on the increase. To such we Have no scruples whatever in saying farewell, but it is a harder task when it comes to the many loyal friends we have made, and who have stuck to us so gallantly. We feel sure that with these it will be a matter for some regret that the"New Zealand Magazine" has ceased to exist. Such friends we would most sincerely thank for their support in the past, and if our effortsmay not at all times have come up to expectations we trust they may sometimes cherish a kindly memory of the "Magazine." To such friends we most reluctantly say GOOD-BYE.
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GOOD-BYE., New Zealand Illustrated Magazine, 1 September 1905
GOOD-BYE. New Zealand Illustrated Magazine, 1 September 1905
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