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Ladies' Mirror, Volume 5, Issue 5, 1 November 1926, Page 64

There is a “something” about Custard made the ELdmonds way that makes everyone want more. The children simply love it on fruits of all kind, on puddings, pies, pastries, or as custard cup! Give the children plenty of custard because it is most nutritous, but to make the best custard you must use CUSTARD POWDER, Choose from five flavours:—Almond, Banana Cream, Lemon, Raspberry, Vanilla. Sold ELverywhere.