BUY FROZEN MEAT

Waikato Times, Volume 127, Issue 21200, 24 August 1940, Page 9

BUY FROZEN MEAT

ADVICE TO CONSUMERS MEETING SEASONAL SHORTAGE (By Telegraph.—Press Association) WELLINGTON, Friday “During the winter and the early spring months it is usual for fresh meat values to be at their highest because of the necessity for compensating producers for holding their stock through the high cost period,” said the Director of Internal Marketing, PJr F. R. Picot, in a statement today. “There is, however, no need for the public to go short of cheap meat of good quality. "By purchasing frozen meat, which is now available at considerably lower prices than fresh meat, consumers will be materially assisting both themselves and butchers, and at the same time helping to keep the cost of living down. The quality and food value of frozen meat are unquestioned; in fact, it would take an expert to tell the difference between high quality frozen meat and the fresh product. In many instances the meat has been in cool store only a very short time. "Foreseeing that fresh meat was likely to be short at this time, the Government arranged for supplies of export quality meat to be available to supplement local supplies during the period of high prices, and ample supplies are available to butchers from freezing works throughout the Dominion.”