Page 11 Advertisements Column 5

Waikato Times, Volume 116, Issue 19451, 15 December 1934, Page 11

The best cigarette NEWS for over 40 years ~. a filter-tip that holds throat irritants in check THROAT irritants cannot be removed from tobacco in course of manufacture because they only assert themselves when the cigarette is being smoked. They are a byproduct of combustion. And the filter-tip contains the only substance known to science capable of holding them in check. That is why men and women who value physical fitness are welcoming “du Maurier ” Virginia the cigarette that can truly claim to be non-irritant. Another reason is that the filter-tip reveals a wealth* of flavour and fragrance hitherto hidden. By cutting out the bad, the good is emphasised. Fine Virginia leaf becomes even more delectable. The proof is in the smoking . zm m m m a s ms :-xw o w W D 1° Professor A. M. Low, D.ScPhD.. M.1.A.E., etc., the distinguished Scientisi and Research Physicist, says "The du Maurier filter-tip is a simple and effective application of a recognised scientific principle . . . • The materials of which it is composed possess the specific property of trapping irritant particles of every kind, and the selective capacity which permits the proper flavour of the cigarette to be appreciated." du Maurier filter-tip ha* seven tangible advantages . . • It protects the lips and teeth from stain ... It retains irritant “acrida” and is, therefore, the only effective method of preventing smoker’s throat ... It collects tobacco tar, thus guarding physical fitness ... It stops bits of tobacco getting into the mouth . . . It avoids burning the tongue ... It makes the smoke delightfully sweet and cool, bringing out the flavour ... It gives a cleaner, healthier and more satis* fying smoke. NEW PRICE NOW FOR io 84 du MAURIER FILTER TIP VIRGINIA Issued by the Manufacturers of du Maurier Cigarettes, 217 Piccadilly. London. W.t