FASHIONS BY AIR.

Waikato Times, Volume 116, Issue 19430, 3 December 1934, Page 5

FASHIONS BY AIR.

In addition to the advantages which it offers to the business world, air transport is now proving of greater value every day to the whole world of fashion, accelerating the despatch of the latest modes from Paris to London, 'inr. quickening the transit o> new modes to points far distant from London along Lite Empire air-lines .( say 0 our London correspondent;.

Only the other day, a new model hat for the autumn which had been evolved in Lonodn was, within 24 hours of its creation, en route by air over 6000 miles away, to Salisbury South Africa. It, arrived in eight days, and the store which displayed this new model was able to do so 20 days earlier than would have been possible by ordinary surface routes. Owing to the careful handling which each article receives, eliminating any risk of crushing or similar damage, air transport provides an ideal means for the despatch of fragile articles such as hats, frocks, or other fashion goods. .

Fashion experts now fly regularly from London to Paris to inspect the latest models, while specimens of new creations are, within a few hours of their production, flown from the French capital to London and exhibited In the West End shops. More and more women buyers, too, are taking advantage of the fact that they can fly to Paris in the morning, do a round of shopping there, and be back in London the same evening.