NEW COLOURS

Waikato Times, Volume 109, Issue 18258, 20 February 1931, Page 5

NEW COLOURS

As in the past seasons, the shades have been selected in consultation with the leading English and European authorities, and readers may place every confidence in the selection. The colours are known to all d>estuffs makers, dyers and finishers, spinners, weavers, makers-up, am merchants in all classes Oi fashion goods, and no difficulty should arise about obtaining any of them. Thev have been chosen to meet the needs *of the popular fashion trade and every effort has been made to choose shades which blend suitablj for various fashion purposes. Attractive names have been chosen which indicate Ihe colours to which thev are attached and retail distr.butors will find these names useful for showcards, circularisation and other forms of advertising. There is little doubt that greens and blues will be dominating colours during the coming season, and that pinks and reds will also continue then vogue. In the former class we have chosen two shades of green, one, Cactus, which is a delicate pastel shade, and the other, Willow-, which is a fuller colour suggesting the popular almond of a few seasons ago, tout with greater distinction of tone. Lagoon Blue is a rich, vivid tone to meet the modern demand tor bright colours, and hyacinth blue meets an equally insistent demand for a shade which will combine quietness with elegance. .. , . Among, pinks is flamingo, which is promised a very considerable vogue. It is a delicate shade of the salmon class, suitable for both evening ana outdoor wear. Approximating to this class is prunella, which may be described as a pale chocolate and is likely to prove popular. Reds will continue their vogue, but there is every likelihood that the shades will be darker, and for that reason Ruby has been chosen. This avoids the shrillness oi the reds that have been popular in the past few seasons and provides a quiet richness to meet the inevitable reaction from extreme brightness which is now due. Fawns and natrals will continue their vogue and honeycomb wall meet the demand lor shades of this class. Finally, there is burnt almond, a dainty shade of brown, suitable for both' light and heavy materials, and Topaz, which might be described as a pastel old gold, a very becom ng and practical shade both for indoor and outdoor wear. 1 Middle shades are shown as usual, and the colours will be popular either darker or lighter, according to the tastes of various markets.