Page 3 Advertisements Column 6

Waikato Times, Volume 97, Issue 15245, 23 May 1923, Page 3

The Best Butter NG standardised factories, can and do make better butter on a commercial basis, than small factories, and thus return producers a better price for a quality product. The amalgamation was designed to improve “quality,” and so earn the best price for all suppliers; It has done so. Whereas before amalgamation, the average grade was about 89, last year it was 91.54. This year it is going to be very much better. The performance of Frankton No. I Factory in making over 10,000 boxes in a month with an average grade of 94.46 is easily a record for New Zealand. The grade has improved, because: — 1. The suppliers as a body have co-operated with the grading system to improve their product and help themselves. 2. By standardising the grades of raw material, our Factories are able to « standardise the process of manufacture. Every stage of manufacture in every factory is the same. Therefore the product is the same. The ingredients and materials used are the same. They are analysed before purchase, and are bought in bulk. This uniform and consistent care results in the production of a standardised butter in big lines. Big buyers demand big parcels of guaranteed even quality. We can meet the needs of the market, and our ability to do so enables us to secure a premium for the producer. The secret of success in a world beating business is: a standardised quality product in bulk lines Only by co-operative combination on a big scale can farmers apply to their own benefit the lessons of big business. v The New Zealand Co-operative HAMILTON AUCKLAND PAEROA

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