Page 4 Advertisements Column 2

Waikato Times, Volume XL, Issue 3258, 16 May 1893, Page 4

Notices. N ABUSE. ]t is extremely common now-a-days to Ikd mnny what arc really advertisements pure and niiuplc served up to the public in the guiso °' 11tractivcly-wrillnn articles, usually headed in Mime very taking manner. ' Thin lias been brought about bv the fact that the old-fashioned style of' advertisement writing will not do much good to any but tho nowspanct or magazine proprietors, How often liavs we all been drawn into careful perusal of some grlowinff account of hnir-'.'rc;ith escape, interesting political essay, or something elso calculated to arrest attention, to find at the end, alas! that the article is nothing but what is vulgarly termed a patent medicine ' fake.' Readers are gradually becoming more and morn wary,' and, woman-like, instinctively, glance at the conclusion of suspicions looking articles before reading; but even then they nto sometimes 'tlemjcd into Iheir perusal. To assure oneself of the extent to which this system of advertising is nww carried on, let the reader lako iip almost, any newspaper and mark the paragraphs iviiich are really news in the proper sense of the term, and those which- iiro in reality nothing but mere units. The reader will in the majority of instances find that nearly always there arc about an equal number of each. It net exactly so, the advertisement division Ims it. But there is ono form m which advertising in paragraph form is both interesting and certainly legitimate-that is, in such cases as where tlm goods advertised arc introduced fairly in, say, an account descriptive of methods of _ manufacture, means by which adulterations or shams in manufacture and the liltfl can bo detected ; above all, particular caro being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition mimufiuturers. It is in such praiseworthy manner that Siiahunds Baicin'O Powdkr is kept before readers of this journil, and will bo so until every one in the colony hits tried a tin of tho ' Moiv' brand, a trado mark wliicli most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and the readers of the advice regarding that important compound baking powder which is now found in every household where food, cakes and pastry arc desired, will find themselves well possessed of some useful knowledge of what they aro in the habit of using. W'bv with the 'Most' brand even the traditionary newly wedded wifo who is supposed in every instance to bring forward the traditionary .cake of constitution most indigestible; yes, oven she will produce a most delightful cake which will mako her husband thence forward a decided unbeliever of tho traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law. ASK p o K "HO. 24" LAVENDER WATER. W.SOUTER&CO. : SEEDSMEN, GRAIN, TIMBER, k ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE _JNp OHfIUPQ, SAMPLES SENT OR PRICES QUOTED TO ALL PARTS OP WAIKATO, Or delivered to trucks, at Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT SEEDS SUTTON'S FINEST GRASS SEEDS SUTTON'S HARDIEST CLOVER SEEDS ALL OF PROV HI) QUALITY AND HIGH VITALITY, At prices which defy competion for Seeds of the highest quality. NOW ARRIVING s NEW SEASON'S CLOVERS AND ENGLISH GRASS SEEDS. NEW SEASON'S POVERTY BAY RYEGRASS CANTERBURY RYEGRASS AKAROA COCKSFOOT TARANAKI COCKSFOOT SUTTON'S MUSTARD SUTTON'S RAPE US' SoUTIIKIIN AND WAIKATO OaTS. "5* CORNSACKS TWINE SHEEP DIP Faiiji and Machine Oils. TlMßEß—Kahikaten, Kauri, Rimu, aud Totara; and Posts of all descriptions Agents for CAMBRIDGE fULLROLLER MILLS. LION FLOUR, BRAN, SHARPS, NUI'RITIA (Patent Decorticated Wneatmeal). KEMPTHORNE, PROBBER & CO.'S N.Z. DRVO COMPANY'S MANURES k GUANOS Ex store and ex ship, List prices, LAWES' 36 PER CENT. SUPERPHOSPHATES. £6 15/• delivered to trucks, Auckland. BONEDUSIS.SUPEPHOSPHATES, GUANOS All Lines in Stock at advertised prices. Farm Implements ! (Catalogue Prices) McConnick's, Johnston's, Wood's, Rcid and Gray's, Booth, Maedonald and i Co.'s, Wallace, Howard, Hornsby, P. > and D. Duncan, Planet Jr. CHAMPION DRILLS. IMPROVED SHARES gPECIAL NOTICE. Grass Seed! Grass Seed I ROBERTSON BROS, having just to hand a large assortment of GRASS SEEDS (Ryegrass, Cocksfoot, aud Clovers), are prepared to quote same at lowest market rates. Bonedust, Superphosphates, Special, aud Chemical Manures at lowest prices. A large stock of GRAIN SACKS on hand, for sale cheap. PT Note the address — ROBERTSON BROTHERS, Upper Symond-strect, Auckland, Telephone 422. , WP E I R C E' • Fkoitereh, &c., CAMBRIDGE, Has removed to more commodious premises, in Duke-street, where he will bo pleased to supply tho wants of his customers. Everything of t best, quality. SMOKKI) FISII Fiwn Mw WMK,