PHILOSOPHY OF ADVERTISING.

Waikato Times, Volume II, Issue 96, 10 December 1872, Page 3

PHILOSOPHY OF ADVERTISING.

' , ' - ' 1 •""'•;' •'• -It. :i. i i «.•!:, .;> t.) ii;.i n-Ai, I kinler I ' ,v ' ; ' ■'• '> •'•■>it; : i! .-.ii...r liil he ■,',.; '< hi., I,•(■!;, ~ll', anyone oirui.; to Lis aid, ,w!:-i. !v sud- <•;• 'J •;.u:\bv," or romethiiv, else, s:,\s | ■■ .;!•„.„, ;,,, wd\ and hrmghe.-toiv.-etio «<u-l, so 1 1, j, j n rri;u ,.,i ( , ()111 . A man v.ny hev his f>!n']« full of i; ,,oih hill, if no one knows it what go. d d;es tdo linn. lio may have two or three, or a do/,en local customers; but tn fetch a crowd he Tiiunt call a crowd, and Mie only way to call 'cm is to sound the i.e.vs in that denial trumpet—the newspaper-! Advertising goods is just like Ktiorin', or taking a cryin' baby to church. It' you sleep in church and don't .snore, how's folks on the back seats or on the galhry to know you are there ? and in regard to the baby, folks would never know yon could raise, one, if, when nurse takes him to church he didn't lei olf steam Hut when he yells out good and strong everybody, pardon and all, feel mighty good ; they look at him and say to themselves,." Fine boy that, by Imkcy! a regular young rhinnssererow, by fiimi!"--Tlic more hj bellcr.s tho more the people know it, the more they thiuk about it! And on the samd principle exactly, think the more noise you make in a newspaper's columns, the more people think about yon ; they read mark leani,und inwardly dige;!. what you say.an 11 hen go and wee you One would imagine that a chap who never advertises his go'odhad stolen 'em sumcwhenyind was afraid the owner, would,anoon as he seen them advertised, cluiia his. property ; then may he such a thing. A man afraid to advertise, is afra : d to look an honest, public in the face; that's veracity; ami they are as feerd of him. I'm always suspicious of a cha|: thiil, has a store full of goods and never spends a cent in I making people aware of it ; he is either a big fool or a big j knave. When such a 'coon is lucky enough to tcct a good customer, he'd orl to lake a duggrylypc of him sure, fjr it Hint likely he'll see him again in. a hurry ; for you see, the man that don't ndverlise, never sells goods twice to the same person ; he sells so lill.le, that he has lo charge like thunder to be able to live. JJe is so stingy that he would let hi 3 baby out to a beggar at a penny a day, if he ever gave a blind man a cent it would be sure lo be a bad one. His store Hindis so musty with his six-year-old, moth-eaten, fly-specked, old-fashioned goods, I hat. it is enough to knock a negro down to go into it, let alone a lady. You see goods is like gals, they musl, go when they are in the fashion, and good-lookin', or else a yoke of oxen wouldn't draw'em afterwords. The man that advertises most does most business, because he don't make one slock lo hut a lifetime. I know a merchant of this dcchlrict who has ported three different batches of goods within a year from Kurope—and none oi' your small schooner loads either-- -and now he's nearly sold out again. How does lie and his parluer get rid of so many goods? They advertise move than all the others put togethpr, that's,the how, I can prove it. If you want to borrow money—if you want, to lend money-—if you want a farm to rent —if you had one cow to sell —advertise. If your boss, pig, cow, colt, sheep, oxen, or husband go astray, advertise them right oil', and not run the chance of losing them altogether, or bavin' to pay as much as they are worth in charges for their keep. If you are a Hhoeiniikqr, tailor, blacksmith, wiiggonmaker, or any kind of useful mechanic, show people that you are not ashamed of being a mechanic, by advertising. If you keep a hotel make it known. When people see a man advertise, they know he is a business man. The world is full of folks who wan). Nome want to sell, some want, to buy; and the only way to meet these wants and make money is to advertise. Atlvertis'ng is like honesty, it pays well if followed up. Merchants Ihink nothin' of paying J> 10 for one sign, with ijO'hlng but their name on it. Well, what do you think of having two thousand sign, a week in a newspaper? In it you can show yojir whole establishment to the country every week. If you are wiso, just rub vour eyes and go to work and advertise.—Yankee Doodle in N'-agara Mail.