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Waihi Daily Telegraph, Volume XXXI, Issue 8840, 4 November 1942, Page 3

A bit about beer and baccy! The British working man (vide latest statistics) drinks only half as much beer as he did forty years ago but spends four times as much on tobacco! The increased consumption of the weed is world-wide. The rush and tear of modern life is doubtless responsible. People’s nerves are keyed up as never before, and good tobacco with its soothing, calming. influence is a necessity. Here in New Zealand the demand for it has expanded enormously, especially since the appearance of “toasted” which splendid tobacco is out-distancing all its competitors in the race for popularity. No need to tell what toasting does! Everybody knows that it not only enhances flavour and aroma but by eliminating the nicotine renders “toasted safe for even the immoderate smoker. The five celebrated brands, Cut Plug No. 10. (Bullshead), Pocket Edition, Navy Cut No. 3 (Bulldog), Riverhead Gold, and Desert Gold, may be said without fear of contradiction to have fairly captured the market. Imitations! Of course there are! Every good thing is imitated! Get the genuine article!