DAIRY PRODUCE

Wanganui Chronicle, Volume 79, Issue 125, 28 May 1936, Page 11

DAIRY PRODUCE

Price of Butter EFFECT ON CONSUMPTION , Discussing the effect of the recent adi vance in prices upon the consumption of butter, Samuel Page and Son, Ltd., London, state, that consumption had fallen from 9000 tons a week to little more than 8000 tons during February. In April it "v ; as estimated at about 8500 tons, but this small increase still left it well below last year’s figures. At the same time the consumption of margarine is increasing considerably. In support of the latter statement it is instructive to read the remarks made by Mr. Albert Van Den Bergh, chairman of Van Den Berghs, Ltd., at the annual meeting of the company, April 15:—“F*>r several years butter has been sold at prices below cost of production, but during the second half of 1935 Is was established as the general minimum, price in shops. The public were quick to realise this position, and owing to this and the activities of our selling agents, the sales of margarine during the second half of the year increased very substantially, the increase being far in excess of the small reduction in the sales of bu-tter. This increase was materially assisted by a very substantial fall in the imports of the other basic fat with which we have to compete, namely, lard.” London Butter Market Firm Joseph Nathan and Co., Ltd., have received from their principals. Trengrouse and Nathan, Ltd., London, tin? following cabled advice, dated May 25: —New Zealand butter, 995; market firm. New Zealand cheese: White, 57s 6d to 58s; coloured. 55s to 55s 6d.