DECLINE IN PROFITS ARRESTED
GUINNESS' AND ADVERTISING From the preliminary statement it would appear that the decline in the profits of Arthur Guinness, Son, and Company, the Dublin brewers, which .vent on during the four years ended June 30, 1929, has been arrested, the Tinies stated recently. During that period the net profits, after charging taxation, fell from £3,039,096 to £2,209,388. While the company has not yet announced its profits for the past year, the figures of allocations point to a recovery of about £350,000. The improvement in the revenues of this famous Dublin brewery coincides with the completion of the first fun year during which the company’s intensive advertising campaign has been carried on. At the meeting last year the chairman spoke hopefully of the experience gained from an advertising ],rogranime that covered only three months of the previous financial year, mentioning that, whereas profits during the first three quarters had shown a decrease, those for the last quarter had increased.
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Wanganui Chronicle, Volume 73, Issue 425, 17 November 1930, Page 9
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162DECLINE IN PROFITS ARRESTED Wanganui Chronicle, Volume 73, Issue 425, 17 November 1930, Page 9
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