SATISFYING CUSTOMERS

Waipa Post, Volume 45, Issue 3213, 6 August 1932, Page 6

SATISFYING CUSTOMERS

" I have just spent a few days in Denmark, and on all sides there I had impressed upon me the fact that the desire to buy British goods, in preference to other foreign goods, is strong, and is growing throughout Scandinavia; that there is a very considerable amount of additional business to be done with Denmark, and also with Norway and Sweden, if we will study these markets carefully and take the trouble to make for them what they want to buy. " But I had it just as strongly—almost despairingly impressed upon me that we will still persist in trying to sell to the Scandinavians what we want to sell, while our competitors are only too willing to make what the Scandinavians want to buy. " Our manufacturers, I was told time and time again, reply, in so many words, that 'hey cannot be bothered ' to make special patterns in moderate quantities regard 1 ess of future orders that would result. The 'wiser men from the East' get the business, and, what is more, the goodwill that their readiness to obl : ge creates." — Sir Francis Goodenough, in a recent speech.