Page 3 Advertisements Column 5

Waipa Post, Volume 45, Issue 3211, 2 August 1932, Page 3

BUSINESS! Said a small shopkeeper: “That’s a great theory about advertising to increase turnover and reduce overhead. Excellent for the man in a big way and with a big population, but just a theory for the likes of me.” j Sight 1 If it pays the big business to spend a given percentage of turnover to merchandise its goods, why will it not pay a small business to spend a similar percentage. The big fellow has a correspondingly big “overhead” to meet —he has all the disadvantages in a big way that the little fellow has ia a small way. But the little fellow who neglects to advertise gets a bigger percentage of “overhead” and simply goes down to competition. Take it this way: In and abost Te Awamutu there is a population of 7000 persons. Reckoa four people eat one loaf of bread per day—we consume nearly 99 tons of bread per month. Reckon five people occupy a house and there are 1400 houses. Each house costs £SOO, with a life of 20 years. That meaiu. an annual turnover for our building trades of £85,000. New buildings, say, £7OOO per yea*, and we have a total of £42,009 turnover for the builders. Hats, boots, shirts, currants, flour, butter, sugar, and so m. Work out what your hiuduor could sell to 7000 people and every year., > What could your business do, and what does It do T Work it out, and then go out to capture the business. The big fellow has nothing om you when it comes to opportunity. ; •''' ' Advertising is the simplest possible rule for sure-fire busi- • C*> : Ti • ■ • ; ness success. It is not the skyrocket method. It is the steady, never-failing, keen busmesa way —the way that produces the best for the merchandise and yields the. best result for the purchaser. ~~ ""' • •• \ JT)IARRHCE)A and Summer Sickness disappear after eating Yeaifcr.i. Tablets; 36.f!0r 2s 6d, 100 for 5 sfirf